Optimize — Book by Lee Odden - How to Attract & Engage More Customers With Integrated SEO, Social Media & Content Marketing

“Optimize” Available to Order Online and at Major Retailers

May 11, 2012 By Lee Odden

The wait is finally over. “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing” by Lee Odden is now available online at Barnes & Noble and Amazon as well as in stores. Books are shipping in the U.S. and UK. The overwhelming support and feedback we’ve already received […]

Mari Smith Shares Her Secret Facebook Marketing Tips

January 22, 2020 By Lee Odden

When you think of social media, surely Facebook tops most people’s list as the “go to” social network. The demographics may have changed since the early years as a Harvard born startup, but there’s no question that consumers and brands are connecting on Facebook in ways that drive brand awareness and customer engagement. While there’s […]

Content Marketing Strategy – Alice in Wonderland Style

August 5, 2014 By Lee Odden

It’s that time of year again. I’ve been working with Content Marketing World for the past 3 years to help promote the conference by creating something called “Conference eBooks”. The way it works is, we research and connect with certain speakers that will be presenting at the conference and invite them to contribute a sample […]

An Optimized State of Mind

January 22, 2014 By Optimize Book

Optimize to Attract and Engage Customers

In light of Google’s recent removal of all organic driven keyword traffic, writing a book, entitled Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing, could seem prescient. The fact is smart marketers have known for a while now that in order to maximize results they need to […]

Content Marketing eBook – 36 Tips from Rock Star Brands & Marketers

August 15, 2013 By Lee Odden

We just published this year’s Content Marketing World eBook featuring a sampling of speakers who will be presenting this year, September 9-12 in Cleveland, OH – the home of the Rock and Roll Hall of Fame. With that context, what better theme for a conference eBook that “Rock and Roll”? We interviewed 36 speakers to […]

Public Relations Pros Connect With Optimize

June 10, 2013 By Lee Odden

The Public Relations industry is in an incredible position at the intersection of social media, content and search as it evolves into more digital marketing responsibilities. PR practitioners and agencies alike are actively seeking advice on enhancing their skill sets with these new tools. At the PRSA International conference, it was a standing room only […]

Optimize Pulse: Great Quotes, Marketing Gems & “Holy Trinity” of Search, Social and Content

April 30, 2013 By Optimize Book

2013 MIMA Event: April – The Future of Content from MIMA on Vimeo. Optimize Author Lee Odden’s Future of Content Lee Odden recently addressed a sold out crowd at a Minnesota Interactive Marketing Association feature event to share his vision of the Future of Content. Odden “not only understands content, but he also has one […]

New Presentation: The Future of Content

April 26, 2013 By Lee Odden

Last week I had the priveledge of giving a new presentation on the Future of Content for the Minnesota Interactive Marketing Association. MIMA is the largest interactive marketing group in the country and for this presentation, over 300 people registered. During the presentation I answered 3 key questions: What is content (really)? How are content […]

Optimize Pulse: Speaking, Creating, Optimizing… Winning!

April 16, 2013 By Optimize Book

Things I Carry: Everyday Tools for Digital Success – Lee Odden from TopRank Online Marketing Thing I Carry began as a LinkedIn special feature, with influencers like Deepak Chopra and Richard Branson sharing the must-have items in their toolkits for success. Optimize author Lee Odden shares his own Things I Carry presentation, consisting entirely of […]

Optimize Pulse: Lee Odden on The Future of Content and Creative Content Marketing

April 1, 2013 By Optimize Book

In this edition of Optimize Pulse: Optimize author Lee Odden will give several presentations throughout April, including headlining MIMA’s The Future of Content event; Odden speaks in a creative content marketing webinar April 12th; and the Traacker Influencer Marketing blog features a Lee Odden interview. Plus, get Odden’s Creative Content Marketing presentation from SES New York. […]

Optimize Pulse: Optimize Reviews, SES New York Sneak Peek & Lee Odden Interviews

March 18, 2013 By Optimize Book

In this edition of Optimize Pulse: Lee Odden sits down with Wordtracker Academy for a content marketing interview; Odden is one of “ten people you must know” when defining your content strategy; Optimize is reviewed and more. Optimize Nominated for Business Book Award in Marketing Voting is underway in the Small Business Trends annual Book Awards. […]