Optimize — Book by Lee Odden - How to Attract & Engage More Customers With Integrated SEO, Social Media & Content Marketing

“Optimize” Now Available to Order Online & at Major Retailers

May 11, 2012 by leeodden

The wait is finally over. ”Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing” by Lee Odden is now available online at Barnes & Noble and Amazon as well as in stores. Books are shipping in the U.S. and UK. The overwhelming support and feedback we’ve already received [...]

Filed Under: Optimize Book Tagged With: Amazon, Barnes & Noble, Harris Schachter, Optimize Lee Odden, Optimize Release

Optimize Pulse: Great Quotes, Marketing Gems & “Holy Trinity” of Search, Social and Content

April 30, 2013 by Miranda Miller Leave a Comment

2013 MIMA Event: April – The Future of Content from MIMA on Vimeo. Optimize Author Lee Odden’s Future of Content Lee Odden recently addressed a sold out crowd at a Minnesota Interactive Marketing Association feature event to share his vision of the Future of Content. Odden “not only understands content, but he also has one [...]

Filed Under: Optimize Book, Optimize Pulse Tagged With: Optimize Pulse, reviews, speaking, Video, webinar

New Presentation: The Future of Content

April 26, 2013 by leeodden Leave a Comment

Last week I had the priveledge of giving a new presentation on the Future of Content for the Minnesota Interactive Marketing Association. MIMA is the largest interactive marketing group in the country and for this presentation, over 300 people registered. During the presentation I answered 3 key questions: What is content (really)? How are content [...]

Filed Under: Content Marketing, Presentations Tagged With: Future of Content, MIMA, presentation, Public Speaking

Optimize Pulse: Speaking, Creating, Optimizing… Winning!

April 16, 2013 by Miranda Miller Leave a Comment

Things I Carry: Everyday Tools for Digital Success – Lee Odden from TopRank Online Marketing Thing I Carry began as a LinkedIn special feature, with influencers like Deepak Chopra and Richard Branson sharing the must-have items in their toolkits for success. Optimize author Lee Odden shares his own Things I Carry presentation, consisting entirely of [...]

Filed Under: Optimize Pulse Tagged With: #OptimizeBook, #SMMW13, content marketing, lee odden, SES New York, speaking

Optimize Pulse: Lee Odden on The Future of Content and Creative Content Marketing

April 1, 2013 by Miranda Miller Leave a Comment

In this edition of Optimize Pulse: Optimize author Lee Odden will give several presentations throughout April, including headlining MIMA’s The Future of Content event; Odden speaks in a creative content marketing webinar April 12th; and the Traacker Influencer Marketing blog features a Lee Odden interview. Plus, get Odden’s Creative Content Marketing presentation from SES New York. [...]

Filed Under: Optimize Pulse Tagged With: interview, MIMA, SES New York, Social Media Marketing World, webinar

Optimize Pulse: Optimize Reviews, SES New York Sneak Peek & Lee Odden Interviews

March 18, 2013 by Miranda Miller Leave a Comment

"Optimizing with coffee and sun..." photo by @Axel_Bxl

In this edition of Optimize Pulse: Lee Odden sits down with Wordtracker Academy for a content marketing interview; Odden is one of “ten people you must know” when defining your content strategy; Optimize is reviewed and more. Optimize Nominated for Business Book Award in Marketing Voting is underway in the Small Business Trends annual Book Awards. [...]

Filed Under: Optimize Book, Optimize in the Press, Optimize Pulse Tagged With: content marketing, Optimize Lee Odden, Optimize Review, SES New York

Optimize Author Lee Odden Will Present on Creative Content Marketing at #SESNY

March 14, 2013 by Miranda Miller Leave a Comment

Content has exploded in popularity and in quantity on the web, but is that all you need to succeed? Most companies are realizing that quality and creativity are necessary to stand out from the competition. But maintaining and sustaining quality, creative content over time is one of the top challenges for modern digital marketers. Luckily, Optimize [...]

Filed Under: Optimize Book, Presentations, Speaking Events Tagged With: #OptimizeBook, content marketing, lee odden, SES New York

Optimize Conferences: 10 Killer Ways to Become a Conference Content Machine

March 5, 2013 by leeodden 2 Comments

For many professionals, speaking at conferences is a single means to an end – create awareness about your expertise and attract inquiries. To me, that singular view can be productive, but misses a tremendous amount of value that can be gained from conference speaking, especially where the audience includes people in your target market or [...]

Filed Under: Content Marketing Tagged With: conference content, content marketing

Optimize Pulse: Social Media Predictions, Content Marketing Experience & the Optimize Community

March 4, 2013 by Miranda Miller Leave a Comment

In this edition of Optimize Pulse: Optimize author Lee Odden shares social media recommendations and predictions in a new e-book from Dell; a blogger pens a letter of thanks following SES London; catch the highlights from Creative Content Marketing: Winning Hearts, Minds & Wallets. Optimize Author Lee Odden Featured in Dell E-Book: Social Media Predictions for [...]

Filed Under: Optimize Book, Optimize Pulse Tagged With: #OptimizeBook, content marketing, Optimize Book Review, Optimize Community, SES London, Social Media Breakfast

Optimize Pulse: PRSA Optimize 360 Event, Interviews on Marketing Pilgrim & Social Media Examiner

February 18, 2013 by Miranda Miller Leave a Comment

Search and Social: What Marketers Need to Know About the Changing Landscape

In this edition of Optimize Pulse: the Public Relations Society of America announced an upcoming presentation by Lee Odden, Andy Beal from Marketing Pilgrim shares a Q&A interview with the Optimize author, Odden appears on Michael Stelzner’s Social Media Marketing Podcast, and Optimize fans share their love in tweets. PRSA Announces Optimize 360: An Integrated Approach [...]

Filed Under: Optimize Book, Optimize Pulse, Speaking Events Tagged With: Marketing Pilgrim, PRSA, SES London, Social Media Examiner, Twitter, Video

Speaking Event: SES London Creative Content Marketing

February 6, 2013 by leeodden Leave a Comment

February 2013 marks the 14th annual SES London. This 3 day conference is sure to deliver the best in digital marketing content on topics such as Content Marketing, Search Engine Optimization, Paid Advertising, Analytics, and SoLoMo. It doesn’t matter if you’ve been attending SES for years or are a first time attendee, you are sure [...]

Filed Under: Optimize Book, Speaking Events Tagged With: #SESLon, content marketing, lee odden, SES London

Book by Lee Odden - How to Attract & Engage More Customers With Integrated SEO, Social Media & Content Marketing