Author: Lee Odden

Lee Odden Author of Optimize

Lee Odden is the CEO of TopRank Online Marketing, a Minneapolis based digital marketing agency specializing in strategic internet marketing consulting, training and implementation services including: Content, Search, Email and Social Media Marketing.

A 15 year veteran internet marketer, Odden has consulted for numbers B2B and consumer brands on modern digital marketing. His work helping brands and marketers bring a holistic approach to integrated marketing  has been recognized around the world.

Odden has been frequently cited for his search & social media marketing expertise by leading industry and business publications including The Economist, Forbes, The Wall Street Journal and the New York Times.

As an active thought leader in the search marketing industry, he’s contributed to top industry publications such as MarketingProfs, Content Marketing Institute, Mashable, and ClickZ. He also publishes one of the most popular marketing blogs on the web, TopRank’s Online Marketing Blog, recognized as a leading business blog by Advertising Age, Junta42 and Social Media Examiner, attracting hundreds of thousands of visitors and over 50,000 subscribers.

What do major brands, digital marketing industry thought leaders and academics say about Lee and Optimize?

“Lee Odden and his team at TopRank Online Marketing provided excellent SEO/SEM strategic and tactical support to the McKesson Corporate Marketing team for over three years. Lee is a thought leader in the social marketing and search space, and a valuable partner. His team’s guidance and training increased awareness across McKesson business units, and helped groups realize ROI for online marketing initiatives. I highly recommend Lee and the entire TopRank team as search partners for B2B or B2C organizations.”
Tracy Thomsic, Director, Corporate Digital Strategy and Marketing at McKesson Corpororation 

I worked with Lee on a substantive piece of content (specifically, an ebook) as part of an awareness campaign to promote the MarketingProfs B2B Forum. To say that the experience was a pleasure doesn’t begin to capture the efficiency and level of professionalism Lee and the TopRank team brought to the job. He kept us in the loop without over-communicating (this was important to me — as I was gearing up for the event and needed every precious moment). I knew the final product was going to be awesome — but frankly? I was blown away by the awesomeness of it, as it delivered both substance AND style AND (best of all!) results: We just passed 53,000 views on Slideshare. And counting.
Ann Handley, Author of “Content Rules,” Chief Content Officer of MarketingProfs

I had the pleasure of partnering with Lee and TopRank on Content Marketing World, where Lee put together a compelling eBook on the secrets of content marketing. The entire experience was amazing, driving additional attendees to our event and tens of thousands of downloads of the publication. First rate all the way!
Joe Pulizzi, Founder at Content Marketing Institute, Author of Epic Content Marketing, Speaker & Entrepreneur

“If you look up SEO and online marketing in the encyclopedia (online of course) you’ll see a picture of Lee Odden. Lee’s knowledge of how to best leverage the web and Web 2.0 tools to reach your community is second to none. A patient and thoughtful listener, a quick and creative mind, and a strong focus on the customer all describe Lee. And he’s one heck of a nice guy to boot.”
David Alston, CMO at Radian6, a company 

Lee’s book “Optimize” was selected as a primary read for an MBA in Marketing course at Nova Southeastern University. Endorsement was based on Lee’s excellent grasp of how marketers struggle with the integration of SEO, Social Media and Content Marketing. The topic organization, reading style and practical approach is a refreshing alternative to the myriad of books that treat these subjects as independent domains.
Jim Barry, Associate Professor, Nova Southeastern University

I am using Lee Odden’s new book Optimize: How to attract and engage more customers by integrating SEO, social media, and content marketing in my class on social business. The talk Lee Odden gave to my class last night exceeded my expectations, and I love when that happens. Lee really knows his stuff, and because he practices what he preaches it solidifies his credibility. This presentation above is probably the best case for blogging for business that I have ever seen.
Bret L. Simmons, Associate Professor of Management, University of Nevada

Odden has developed workshops for the DMA, Public Relations firms and multi billion dollar companies on Search, Social Media and Content Marketing topics. He regularly presents internationally in cities ranging from San Francisco to Hong Kong to London to New York. He is a long time speaker at: Content Marketing World, Search Engine Strategies (SES), Social Media Marketing World, PRSA Annual conference, New Media Expo (BlogWorld) and Pubcon.

Lee Odden’s Keynote Speaking experience includes:

  • Social Media Junction (Auckland, New Zealand)
  • Search Exchange (Charlotte NC)
  • MN Blogger Conference (Minneapolis, MN)
  • Online Marketing Summit (Minneapolis, MN)
  • Search Congress (Barcelona, Spain)
  • Fusion Marketing (Antwerp, Belgium)
  • Mesh Conference (Toronto, ON)
  • Communicators Conference (Portland, OR)
  • New Media Expo – BlogWorld (Las Vegas, NV)
  • OMExpo (Madrid, Spain)

Odden is active in the industry as an advisory board member for Search Engine Strategies and is a past board member of the Minnesota Interactive Marketing Association, DMA Social Media Advisory Council and DMA Search Engine Marketing Council.

Industry recognition for Lee Odden:

  • Online Marketing Blog rated the #1 Content Marketing blog 3 times
  • Online Marketing Blog rated the #2 Social Media Blog by Social Media Examiner
  • Online Marketing Blog rated a top marketing blog by AdAge Power 150
  • Named one of the top Social Media Strategists to watch
  • Named one of the top 25 authorities moving Public Relations forward
  • Ranked top ten in the Twitter Power 150 list
  • Named #15 of top 100 online marketers

You can find Lee on the social web at: