Content has exploded in popularity and in quantity on the web, but is that all you need to succeed? Most companies are realizing that quality and creativity are necessary to stand out from the competition. But maintaining and sustaining quality, creative content over time is one of the top challenges for modern digital marketers. Luckily, Optimize […]
Optimize Conferences: 10 Killer Ways to Become a Conference Content Machine
For many professionals, speaking at conferences is a single means to an end – create awareness about your expertise and attract inquiries. To me, that singular view can be productive, but misses a tremendous amount of value that can be gained from conference speaking, especially where the audience includes people in your target market or […]
Optimize Pulse: Social Media Predictions, Content Marketing Experience & the Optimize Community
In this edition of Optimize Pulse: Optimize author Lee Odden shares social media recommendations and predictions in a new e-book from Dell; a blogger pens a letter of thanks following SES London; catch the highlights from Creative Content Marketing: Winning Hearts, Minds & Wallets. Optimize Author Lee Odden Featured in Dell E-Book: Social Media Predictions for […]
Optimize Pulse: PRSA Optimize 360 Event, Interviews on Marketing Pilgrim & Social Media Examiner
In this edition of Optimize Pulse: the Public Relations Society of America announced an upcoming presentation by Lee Odden, Andy Beal from Marketing Pilgrim shares a Q&A interview with the Optimize author, Odden appears on Michael Stelzner’s Social Media Marketing Podcast, and Optimize fans share their love in tweets. PRSA Announces Optimize 360: An Integrated Approach […]
Optimize Pulse: Reviews, Book Signing, Speaking, Media, Top Digital Strategist
Welcome to the Optimize Pulse! Here we’ll share news and reviews on Optimize as it makes appearances around the web. Think of it as a virtual book tour, with stops at some of the greatest search, social and content marketing publications going. First up, Angela from UpCity named a blog post by Waxing Unlyrical’s Shonali Burke […]
Speaking Event: SES London Creative Content Marketing
February 2013 marks the 14th annual SES London. This 3 day conference is sure to deliver the best in digital marketing content on topics such as Content Marketing, Search Engine Optimization, Paid Advertising, Analytics, and SoLoMo. It doesn’t matter if you’ve been attending SES for years or are a first time attendee, you are sure […]
Optimize Pulse: Small Business Book Awards, Huffington Post Reviews & Social PR Pro Recommends Optimize
In this edition of Optimize Pulse: Optimize is nominated for a Small Business Book Award, as Optimize and reviews appear in the Huffington Post and CanadaOne online publications. Also in recent Optimize news, Lee Odden’s book gets the thumbs up from participants in a PR Google Experts Hangout hosted by Tracky and Odden’s speaking engagement at […]
Social Media for Executives: Interview with Chris Brogan
With 27% of total U.S. internet time spent on social networking sites (Experian) and 55% of marketers spending more marketing budget on social media in 2013 (eMarketer), the momentum of the social web has clearly gained mass appeal. Yet many executives I’ve talked to feel as if they are watching from afar versus playing in […]
Optimize & Lee Odden Speaking Schedule in Q1 2013
Wow, what an amazing 9 months it has been. Optimize has been getting great feedback, reviews and people are buying the book. Companies are also reaching out after reading the book with requests for me to give presentations and workshops which is great too. Writing and marketing a book is like few other endeavors I’ve […]
Speaking Event: SES Chicago – Content, Analytics, & Social Media for Business – #SESCHI
On November 13-15, 2012 Chicago will be buzzing with online marketing tips, tactics, and tools from SES Chicago. The conference is quickly approaching and you can’t afford to miss out on the 3 days of education and practical application that SES Chicago has in store. TopRank Online Marketing CEO Lee Odden (@leeodden) will be speaking […]