Optimize

Book by Lee Odden - How to Attract & Engage More Customers With Integrated SEO, Social Media & Content Marketing

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You are here: Home / Chapter 10 – If It Can Be Searched, It Can be Optimized: Content Optimization – Optimize

Chapter 10 – If It Can Be Searched, It Can be Optimized: Content Optimization – Optimize

Chapter 10
If It Can Be Searched, It Can be Optimized: Content Optimization

Great content isn’t great until it’s discovered, enjoyed and shared. Search keywords and social topics are essential for attracting and engaging more customers to grow your business. To make it easy for customers to be inspired by your content, it should be easy to find through search engines and easy to share through social media.

This chapter will identify best practices for aligning your search and social keyword glossary with your content plan, and give practical examples of how to optimize a variety of content types including web pages, videos, press releases, ebooks and archived media like webinars.

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About Lee Odden

Lee Odden is the CEO of TopRank Online Marketing, a Minneapolis based digital marketing agency specializing in strategic internet marketing consulting, training and implementation services including: Content, Search, Email and Social Media Marketing. [Read More …]

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