Chapter 10
If It Can Be Searched, It Can be Optimized: Content Optimization
Great content isn’t great until it’s discovered, enjoyed and shared. Search keywords and social topics are essential for attracting and engaging more customers to grow your business. To make it easy for customers to be inspired by your content, it should be easy to find through search engines and easy to share through social media.
This chapter will identify best practices for aligning your search and social keyword glossary with your content plan, and give practical examples of how to optimize a variety of content types including web pages, videos, press releases, ebooks and archived media like webinars.
