Electrify Your Content with Promotion: Link Building
With over 27 million pieces of content shared each day, competition for consumer attention is fierce. For content marketing, the notion of “build it and they will come” simply doesn’t work, especially in a competitive category. Links are like electricity and web pages are the light bulb for optimized content. Links to your content from other web pages, blogs and social networks can deliver new visitors and serve as strong signals for better visibility in search results. This chapter covers a process for content based link building that can advance your position in search and on the social web.