Progress, Refinement & Success: Measurement
Tied to setting your online marketing goals is the ability to measure progress and achievement. There are myriad variables at play with a successful content marketing effort that integrates with SEO and social media. Search Engines and social networks don’t necessarily make it clear how they rank and sort content, so it is important to use an effective mix of measurement tactics to identify progress towards goals to reveal what is working and what is not. This chapter provides insight into measuring content marketing objectives as well as other goals related to content for PR, Recruiting and Customer Service content.