Optimize and Socialize: Processes and Training
Now that you have run the gauntlet of search and social media optimized content marketing tactics, it is time to understand how to make these tasks more efficient and scalable within your organization. SEO and social media marketing are not inherently scalable, but developing and implementing processes that will allow you be consistent, maintain quality, and duplicate expected outcomes can dramatically improve your ability to extend the benefits across your organization.
To gain momentum in your organization as one that appreciates an “Optimized State of Mind” is going to require an assessment of individual and organizational social media, SEO and content marketing capabilities. Improving search and social media savvy within an organization will facilitate quality of implementation and ability to to transfer knowledge and scale.
In this chapter we’ll discuss several key processes that can be applied to an optimized and socialized content marketing strategy that integrates research and listening, keyword glossary development, on-page optimization, social media content promotion and link building.