Chapter 2
Journey: Where Does Optimize and Socialize Fit in Your Company?
The practice of search and social media optimization is about the journey, not just the destination. By integrating search, social media and content marketing holistically, B2B, B2C, small or large businesses can better attract, engage and inspire customers more effectively.
Beyond marketing, optimization also facilitates connections between Public Relations and the media, Customer Service and clients, Recruiting and job candidates. The value of making connections through search and social media is a total business opportunity and not limited to any one type of content or target audience. By offering examples of companies big and small that have incorporated social media, SEO and content into their online marketing, this chapter will help you understand where “optimize and socialize” can fit within your own marketing mix.
