Chapter 5
Roadmap to Success: Content Marketing Strategy
A poorly thought out plan or no plan at all is a plan to fail. With an optimized approach to becoming a more effective online marketer, we’ll outline a plan for creating a content marketing strategy that consider audience, competitive landscape and business goals along with a supporting mix of search and social media tactics. This chapter covers the independent roles of search optimization, social media and content marketing as well as a framework for an integrated approach that can improve overall online marketing effectiveness.