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Book by Lee Odden - How to Attract & Engage More Customers With Integrated SEO, Social Media & Content Marketing

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You are here: Home / Chapter 8 – Attract, Engage and Inspire: Building Your Content Plan – Optimze

Chapter 8 – Attract, Engage and Inspire: Building Your Content Plan – Optimze

Chapter 8
Attract, Engage and Inspire: Building Your Content Plan

Now that you have an understanding of who your customers are and what they care about, it is time to develop a content plan. A thoughtful editorial approach based your business goals and an understanding of customers is essential for creating the kind of information that will educate, and inspire prospects, customers, media and partners to action.

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About Lee Odden

Lee Odden is the CEO of TopRank Online Marketing, a Minneapolis based digital marketing agency specializing in strategic internet marketing consulting, training and implementation services including: Content, Search, Email and Social Media Marketing. [Read More …]

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