Chapter 9
Content Isn’t King, It’s the Kingdom: Creation and Curation
9 out of 10 organizations market with content according to a new study by Content Marketing Institute. Other research from Marketing Sherpa reported that content creation was the most effective SEO tactic but also the most difficult. There are indeed challenges and opportunities with content marketing and that is where identifying the mix of new content creation and curation of existing content comes into play. This chapter will provide a mix of creative content ideas that will power up content search visibility and social sharing as well as best practices content curation.