Optimize Book Reviews

Elmer Boutin: The Crossing of Marketing & IT

Elmer Boutin shares his thoughts on “Optimize” and why this approach is essential for online marketers today:

“I very much believe in looking at web marketing from a high level. It’s very important to work out a strategy for why it’s done and steps to measure for success before getting into the how and the what. I like this book a lot because Lee takes one through strategy before tactics.”

“Rather than just creating a simplistic “how to” guide, Lee takes the reader through a learning process which will help them develop their own strategy which will work for their business. There are no “cookie cutter” solutions in real life, and there are none in this book. Instead, you will learn what you need in order to develop realistic plans which will work for your business.”

Read the full review on: The Crossing of Marketing & IT

Andrea M. Fuller: Andrea M. Fuller.Com

Andrea is a self proclaimed technophile. social media enthusiast, and enjoys anything web related.  Please see a sample of her review below: 

“In case you are new to the space, or aren’t as nerdy as I am, Lee Odden is the CEO of TopRank Online Marketing and one of the heavy hitters in the Online Marketing space. He writes one of the best blogs out there, in my opinion, which is why it’s odd to me that “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing,” is his first book. Err regardless, I was very happy to be able to give it a read.”

Read the full review on: Andrea M. Fuller.Com

Anna Maria Virzi Calls Optimize – A Practical Guide to Content Marketing

Anna Maria Virzi’s, Executive Editor of ClickZ shares her review of “Optimize” as well as some insight into the new book, and why marketers must read this book.  Anna highlights the importance of evolving your strategy, and working as a team to put together a customer centric marketing strategy your team can execute and measure effectively.

Read the full article: ‘Optimize’: A Practical Guide to Content Marketing

Adam Vincenzini Calls “Optimize” A Must Read

Working as the Head of Digital at Paratus Communications, a London-based agency keeps Adam Vincenzini very busy. However, he’s not too busy to still enjoy a good read.  Vincenzini names Lee Odden’s new book “Optimize” as one of the four ‘must-read’ books of 2012.  Curious to know what he had to say about “Optimize” as well as it’s author?

Read the full article: Four ‘must-read’ marketing books in 2012

Terry Van Horne, Founder of SEOPros.org Talks “Optimize”

Terry will be the first to admit that he doesn’t red many books, but as an avid follower of TopRankBlog.com he snapped up Lee Odden’s new book “Optimize” as soon as it was available.  Terry relates reading “Optimize” to sitting down with Lee and having a conversation about Internet marketing.

Read the full review: Optimize; Integrating SEO, Social Media and Content Marketing

Author & Marketer Geoff Livingston’s Take on “Optimize”

Geoff Livingston reminds online marketers that there is no avoiding the integration of content, search, and social media if you want a cohesive and effective Internet strategy.  In his review of “Optimize” he notes that Lee Odden’s new book tackles the triple crown of online marketing, with a deft hand.  He also provides praise for the book stating “Optimize does a great job of taking readers through the process of conducting research, choosing approaches, and encouraging familiar and new tactics alike to optimize just about every imaginable part of your online presence.”

Read the full review: Content, Search and Social: A Love Triangle

Book Review – Social Media Examiner: Use Social Media to Attract & Engage More Customers

What does optimization mean to you?  In this book interview on Social Media Examiner from by Patricia Redsicker sheds some light on what readers should expect, who this book is for, and what she considered to be the chapters she gained the most insight from.

Read the Full Article: How Social Content Attracts and Engages More Customers

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