Modern online marketing success requires a complete view of the customer journey from awareness to purchase to advocacy. Ubiquitous internet connectivity across a range of devices that enable consumers as well as brands to consume, create and share content requires a 360 degree approach to online marketing.
Optimize 360 is the approach that we’ve developed at TopRank Online Marketing to provide a total picture of a content marketing strategy that leverages the appropriate mix of earned, owned, paid and shared media to attract, engage and convert more customers. With a specific understanding of how customer segments discover, consume and act on content, the Optimize 360 program from TopRank will help identify the right mix of media, content, topics and tactics to help optimize the customer experience across the buying cycle.
Watch for more information on Optimize 360 service offerings, trainings and helpful videos, case studies and tips coming up soon.