Book by Lee Odden - How to Attract & Engage More Customers With Integrated SEO, Social Media & Content Marketing
Last week I had the priveledge of giving a new presentation on the Future of Content for the Minnesota Interactive Marketing Association. MIMA is the largest interactive marketing group in the country and for this presentation, over 300 people registered. During the presentation I answered 3 key questions: What is content (really)? How are content [...]
For many professionals, speaking at conferences is a single means to an end – create awareness about your expertise and attract inquiries. To me, that singular view can be productive, but misses a tremendous amount of value that can be gained from conference speaking, especially where the audience includes people in your target market or [...]
February 2013 marks the 14th annual SES London. This 3 day conference is sure to deliver the best in digital marketing content on topics such as Content Marketing, Search Engine Optimization, Paid Advertising, Analytics, and SoLoMo. It doesn’t matter if you’ve been attending SES for years or are a first time attendee, you are sure [...]
Wow, what an amazing 9 months it has been. Optimize has been getting great feedback, reviews and people are buying the book. Companies are also reaching out after reading the book with requests for me to give presentations and workshops which is great too. Writing and marketing a book is like few other endeavors I’ve [...]
On October 3rd, 2012 MarketingProfs will host their annual B2B Marketing Forum in Boston, MA. Attendees and speakers from all over the U.S. will be putting their best (B2B) marketing foot forward. TopRank Online Marketing CEO Lee Odden (@leeodden) is kicking off day 2 with a Track Keynote titled “Integrating Content, Search & Social to Optimize the [...]
Optimize Book Review By Mike Moran Mike Moran, author of the acclaimed Internet marketing book, Do It Wrong Quickly, recently reviewed Optimize by Lee Odden. As an authoritative source for Internet marketing technology and news, Mike runs biznology.com. Moran hails Odden for his three objects in content marketing, SEO and social media marketing, calling them [...]
Openview Labs Interviews Author Lee Odden on Content Marketing Josh Zywien’s recent interview with Lee Odden sheds some light on content marketing and what some may consider shocking news. What is it? Content marketing is not a new concept, it’s been around for years! This interview also contains some insight for marketers looking to create [...]
Thank you to all who signed up to attend the Optimize Minneapolis Book Launch on July 25th at Aria at The Jeune Lune! Congratulations on getting in, because registrations are sold out! We’re expecting an excellent event and are looking forward to meeting you. To help “optimize” your online marketing and communications, we would like [...]
We are very excited to announce that on July 25th Digital Marketing and Public Relations professionals from all over the Twin Cities will be coming together to celebrate the official launch of Lee Odden’s new book Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. This event will [...]
Order "Optimize" and receive your free copy of 5 SEO Tips for Content Marketers when you email your receipt to offer@optimizebook.com
