Content Marketing Strategy – Alice in Wonderland Style

It’s that time of year again. I’ve been working with Content Marketing World for the past 3 years to help promote the conference by creating something called “Conference eBooks”. The way it works is, we research and connect with certain speakers that will be presenting at the conference and invite them to contribute a sample […]

Content Marketing eBook – 36 Tips from Rock Star Brands & Marketers

We just published this year’s Content Marketing World eBook featuring a sampling of speakers who will be presenting this year, September 9-12 in Cleveland, OH – the home of the Rock and Roll Hall of Fame. With that context, what better theme for a conference eBook that “Rock and Roll”? We interviewed 36 speakers to […]

Public Relations Pros Connect With Optimize

The Public Relations industry is in an incredible position at the intersection of social media, content and search as it evolves into more digital marketing responsibilities.  PR practitioners and agencies alike are actively seeking advice on enhancing their skill sets with these new tools.  At the PRSA International conference, it was a standing room only […]

New Presentation: The Future of Content

Last week I had the priveledge of giving a new presentation on the Future of Content for the Minnesota Interactive Marketing Association.  MIMA is the largest interactive marketing group in the country and for this presentation, over 300 people registered. During the presentation I answered 3 key questions: What is content (really)? How are content […]

Optimize Conferences: 10 Killer Ways to Become a Conference Content Machine

For many professionals, speaking at conferences is a single means to an end – create awareness about your expertise and attract inquiries. To me, that singular view can be productive, but misses a tremendous amount of value that can be gained from conference speaking, especially where the audience includes people in your target market or […]

Speaking Event: SES London Creative Content Marketing

February 2013 marks the 14th annual SES London.  This 3 day conference is sure to deliver the best in digital marketing content on topics such as Content Marketing, Search Engine Optimization, Paid Advertising, Analytics, and SoLoMo. It doesn’t matter if you’ve been attending SES for years or are a first time attendee, you are sure […]

Speaking Event: SES Chicago – Content, Analytics, & Social Media for Business – #SESCHI

On November 13-15, 2012 Chicago will be buzzing with online marketing tips, tactics, and tools from SES Chicago.  The conference is quickly approaching and you can’t afford to miss out on the 3 days of education and practical application that SES Chicago has in store. TopRank Online Marketing CEO Lee Odden (@leeodden)  will be speaking […]

Speaking Event: MarketingProfs B2B Marketing Forum – Online Marketing Integration #mpb2b

On October 3rd, 2012 MarketingProfs will host their annual B2B Marketing Forum in Boston, MA.  Attendees and speakers from all over the U.S. will be putting their best (B2B) marketing foot forward. TopRank Online Marketing CEO Lee Odden (@leeodden) is kicking off day 2 with a Track Keynote titled “Integrating Content, Search & Social to Optimize the […]

Optimize Pulse: Optimize Book Review By Mike Moran, Optimize Content Marketing, Keyword Research For Content Marketing, 4 Books on Social Media For Summer Reading

Optimize Book Review By Mike Moran Mike Moran, author of the acclaimed Internet marketing book, Do It Wrong Quickly, recently reviewed Optimize by Lee Odden. As an authoritative source for Internet marketing technology and news, Mike runs Moran hails Odden for his three objects in content marketing, SEO and social media marketing, calling them […]