When you think of social media, surely Facebook tops most people’s list as the “go to” social network. The demographics may have changed since the early years as a Harvard born startup, but there’s no question that consumers and brands are connecting on Facebook in ways that drive brand awareness and customer engagement. While there’s […]
Content Marketing Strategy – Alice in Wonderland Style
It’s that time of year again. I’ve been working with Content Marketing World for the past 3 years to help promote the conference by creating something called “Conference eBooks”. The way it works is, we research and connect with certain speakers that will be presenting at the conference and invite them to contribute a sample […]
Content Marketing eBook – 36 Tips from Rock Star Brands & Marketers
We just published this year’s Content Marketing World eBook featuring a sampling of speakers who will be presenting this year, September 9-12 in Cleveland, OH – the home of the Rock and Roll Hall of Fame. With that context, what better theme for a conference eBook that “Rock and Roll”? We interviewed 36 speakers to […]
Public Relations Pros Connect With Optimize
The Public Relations industry is in an incredible position at the intersection of social media, content and search as it evolves into more digital marketing responsibilities. PR practitioners and agencies alike are actively seeking advice on enhancing their skill sets with these new tools. At the PRSA International conference, it was a standing room only […]
New Presentation: The Future of Content
Last week I had the priveledge of giving a new presentation on the Future of Content for the Minnesota Interactive Marketing Association. MIMA is the largest interactive marketing group in the country and for this presentation, over 300 people registered. During the presentation I answered 3 key questions: What is content (really)? How are content […]
Optimize Conferences: 10 Killer Ways to Become a Conference Content Machine
For many professionals, speaking at conferences is a single means to an end – create awareness about your expertise and attract inquiries. To me, that singular view can be productive, but misses a tremendous amount of value that can be gained from conference speaking, especially where the audience includes people in your target market or […]
Speaking Event: SES London Creative Content Marketing
February 2013 marks the 14th annual SES London. This 3 day conference is sure to deliver the best in digital marketing content on topics such as Content Marketing, Search Engine Optimization, Paid Advertising, Analytics, and SoLoMo. It doesn’t matter if you’ve been attending SES for years or are a first time attendee, you are sure […]
Social Media for Executives: Interview with Chris Brogan
With 27% of total U.S. internet time spent on social networking sites (Experian) and 55% of marketers spending more marketing budget on social media in 2013 (eMarketer), the momentum of the social web has clearly gained mass appeal. Yet many executives I’ve talked to feel as if they are watching from afar versus playing in […]
Optimize & Lee Odden Speaking Schedule in Q1 2013
Wow, what an amazing 9 months it has been. Optimize has been getting great feedback, reviews and people are buying the book. Companies are also reaching out after reading the book with requests for me to give presentations and workshops which is great too. Writing and marketing a book is like few other endeavors I’ve […]
Speaking Event: SES Chicago – Content, Analytics, & Social Media for Business – #SESCHI
On November 13-15, 2012 Chicago will be buzzing with online marketing tips, tactics, and tools from SES Chicago. The conference is quickly approaching and you can’t afford to miss out on the 3 days of education and practical application that SES Chicago has in store. TopRank Online Marketing CEO Lee Odden (@leeodden) will be speaking […]