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Book by Lee Odden - How to Attract & Engage More Customers With Integrated SEO, Social Media & Content Marketing

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Mari Smith Shares Her Secret Facebook Marketing Tips

January 22, 2020 By Lee Odden

When you think of social media, surely Facebook tops most people’s list as the “go to” social network. The demographics may have changed since the early years as a Harvard born startup, but there’s no question that consumers and brands are connecting on Facebook in ways that drive brand awareness and customer engagement. While there’s […]

Filed Under: Interviews

Content Marketing Strategy – Alice in Wonderland Style

August 5, 2014 By Lee Odden

It’s that time of year again. I’ve been working with Content Marketing World for the past 3 years to help promote the conference by creating something called “Conference eBooks”. The way it works is, we research and connect with certain speakers that will be presenting at the conference and invite them to contribute a sample […]

Filed Under: Content Marketing Tagged With: CMWorld, conference eBook, content marketing, content marketing strategy, content marketing world, content marketing world ebook, eBook, toprank

Content Marketing eBook – 36 Tips from Rock Star Brands & Marketers

August 15, 2013 By Lee Odden

We just published this year’s Content Marketing World eBook featuring a sampling of speakers who will be presenting this year, September 9-12 in Cleveland, OH – the home of the Rock and Roll Hall of Fame. With that context, what better theme for a conference eBook that “Rock and Roll”? We interviewed 36 speakers to […]

Filed Under: Content Marketing Tagged With: CMWorld, content marketing world, eBook

Public Relations Pros Connect With Optimize

June 10, 2013 By Lee Odden

The Public Relations industry is in an incredible position at the intersection of social media, content and search as it evolves into more digital marketing responsibilities.  PR practitioners and agencies alike are actively seeking advice on enhancing their skill sets with these new tools.  At the PRSA International conference, it was a standing room only […]

Filed Under: Optimize Book, Optimize Interviews Tagged With: interview, optimize, PRSA international, Video

New Presentation: The Future of Content

April 26, 2013 By Lee Odden

Last week I had the priveledge of giving a new presentation on the Future of Content for the Minnesota Interactive Marketing Association.  MIMA is the largest interactive marketing group in the country and for this presentation, over 300 people registered. During the presentation I answered 3 key questions: What is content (really)? How are content […]

Filed Under: Content Marketing, Presentations Tagged With: Future of Content, MIMA, presentation, Public Speaking

Optimize Conferences: 10 Killer Ways to Become a Conference Content Machine

March 5, 2013 By Lee Odden

For many professionals, speaking at conferences is a single means to an end – create awareness about your expertise and attract inquiries. To me, that singular view can be productive, but misses a tremendous amount of value that can be gained from conference speaking, especially where the audience includes people in your target market or […]

Filed Under: Content Marketing Tagged With: conference content, content marketing

Speaking Event: SES London Creative Content Marketing

February 6, 2013 By Lee Odden

February 2013 marks the 14th annual SES London.  This 3 day conference is sure to deliver the best in digital marketing content on topics such as Content Marketing, Search Engine Optimization, Paid Advertising, Analytics, and SoLoMo. It doesn’t matter if you’ve been attending SES for years or are a first time attendee, you are sure […]

Filed Under: Optimize Book, Speaking Events Tagged With: #SESLon, content marketing, lee odden, SES London

Social Media for Executives: Interview with Chris Brogan

January 22, 2013 By Lee Odden

With 27% of total U.S. internet time spent on social networking sites (Experian) and 55% of marketers spending more marketing budget on social media in 2013 (eMarketer), the momentum of the social web has clearly gained mass appeal. Yet many executives I’ve talked to feel as if they are watching from afar versus playing in […]

Filed Under: Interviews

Optimize & Lee Odden Speaking Schedule in Q1 2013

January 10, 2013 By Lee Odden

Wow, what an amazing 9 months it has been. Optimize has been getting great feedback, reviews and people are buying the book. Companies are also reaching out after reading the book with requests for me to give presentations and workshops which is great too. Writing and marketing a book is like few other endeavors I’ve […]

Filed Under: Optimize Book, Speaking Events Tagged With: 2013, optimize, speaking events

Speaking Event: SES Chicago – Content, Analytics, & Social Media for Business – #SESCHI

November 6, 2012 By Lee Odden

On November 13-15, 2012 Chicago will be buzzing with online marketing tips, tactics, and tools from SES Chicago.  The conference is quickly approaching and you can’t afford to miss out on the 3 days of education and practical application that SES Chicago has in store. TopRank Online Marketing CEO Lee Odden (@leeodden)  will be speaking […]

Filed Under: Optimize Book, Speaking Events Tagged With: #SESCHI, content marketing, Facebook, lee odden, seo, SES Chicago, social media

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About Lee Odden

Lee Odden is the CEO of TopRank Online Marketing, a Minneapolis based digital marketing agency specializing in strategic internet marketing consulting, training and implementation services including: Content, Search, Email and Social Media Marketing. [Read More …]

What’s New on Optimize

  • Mari Smith Shares Her Secret Facebook Marketing Tips
  • Content Marketing Strategy – Alice in Wonderland Style
  • An Optimized State of Mind
  • Content Marketing eBook – 36 Tips from Rock Star Brands & Marketers
  • Public Relations Pros Connect With Optimize

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