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Book by Lee Odden - How to Attract & Engage More Customers With Integrated SEO, Social Media & Content Marketing

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Speaking Event: MarketingProfs B2B Marketing Forum – Online Marketing Integration #mpb2b

October 2, 2012 By Lee Odden

On October 3rd, 2012 MarketingProfs will host their annual B2B Marketing Forum in Boston, MA.  Attendees and speakers from all over the U.S. will be putting their best (B2B) marketing foot forward. TopRank Online Marketing CEO Lee Odden (@leeodden) is kicking off day 2 with a Track Keynote titled “Integrating Content, Search & Social to Optimize the […]

Filed Under: Optimize Book, Speaking Events Tagged With: b2b marketing, b2b marketing forum, marketingprofs, Optimize Book

Optimize Pulse: Optimize Book Review By Mike Moran, Optimize Content Marketing, Keyword Research For Content Marketing, 4 Books on Social Media For Summer Reading

August 17, 2012 By Lee Odden

Optimize Book Review By Mike Moran Mike Moran, author of the acclaimed Internet marketing book, Do It Wrong Quickly, recently reviewed Optimize by Lee Odden. As an authoritative source for Internet marketing technology and news, Mike runs biznology.com. Moran hails Odden for his three objects in content marketing, SEO and social media marketing, calling them […]

Filed Under: Optimize Book, Optimize Pulse Tagged With: John Olson, lee odden, Mel Carson, Mike Moran, Optimize Book, rebecca olkowski, SES San Francsico

Optimize Pulse: Interviews – Content Marketing is Here to Stay and Facts Tell, Stories Sell, Stacey Acevero of PRWeb and Vocus Loves Optimize, Video Interview

July 19, 2012 By Lee Odden

Openview Labs Interviews Author Lee Odden on Content Marketing Josh Zywien’s recent interview with Lee Odden sheds some light on content marketing and what some may consider shocking news.  What is it?  Content marketing is not a new concept, it’s been around for years!  This interview also contains some insight for marketers looking to create […]

Filed Under: Optimize Book, Optimize Pulse Tagged With: Openview Labs Optimize, Optimize Book Review, Skogrand PR Solutions, Stacey Acevero PRWeb, Stacey Acevero Vocus

#OptimizeBook Integrated Online Marketing Survey

July 17, 2012 By Lee Odden

Thank you to all who signed up to attend the Optimize Minneapolis Book Launch on July 25th at Aria at The Jeune Lune!  Congratulations on getting in, because registrations are sold out! We’re expecting an excellent event and are looking forward to meeting you. To help “optimize” your online marketing and communications, we would like […]

Filed Under: Optimize Book, Speaking Events Tagged With: integrated online marketing, optimize, survey

Event: Official Launch Party For #OptimizeBook – MSP

July 17, 2012 By Lee Odden

We are very excited to announce that on July 25th Digital Marketing and Public Relations professionals from all over the Twin Cities will be coming together to celebrate the official launch of Lee Odden’s new book Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. This event will […]

Filed Under: Speaking Events Tagged With: Digital People, Optimize Launch party, Optimize Lee Odden, Optimize Minneapolis, TopRank Online Marketing, Vocus

Optimize Pulse: Optimize For the Customer Journey, Total Online Optimization with Jon Rognerud, Frank Strong of Vocus Shares 9 Take-A-Ways

July 6, 2012 By Lee Odden

Social Media Explorer Says: OPTIMIZE! In this article on Social Media Explorer, writer Andrea Cook discusses the need to reach customers through a variety of means including search, social, and mobile.  Andrea compliments Lee Odden’s modern approach to marketing optimization which is essential to connect customers with brands throughout the different stages of the customer […]

Filed Under: Optimize Book, Optimize Pulse Tagged With: Andrea Cook, Blogworld 2012 Interview, Frank Strong Vocus, Jon Rognerud, Social Media Explorer

Optimize Pulse: MarketingProfs Interview, Vocus Conference, Social Media Examiner Review, ionSearch Conference Video

June 25, 2012 By Lee Odden

Inspiration In Content Marketing MarketingProfs’ Matthew Grant interviewed Lee Odden about Optimize for the Marketing Smarts Podcast. Out of that interview, Matt synthesized a useful collection of tips on how to develop an approach to internet marketing that starts with goal setting, develops a hypothesis, implement, monitor progress and measure success, analyze data and revise, […]

Filed Under: Optimize Book, Optimize Pulse Tagged With: IonSearch 2012 Lee Odden, lee odden, Optimize Book, Vocus Users Conference

5 Steps to Business Blogging Success – Optimize at BlogWorld New York

June 15, 2012 By Lee Odden

Whether you’re blogging for marketing or creating other types of content to attract and engage customers, integrating search and social media optimization into the content development process will help companies realize results more quickly and in a meaningful way. I had the opportunity to give a new presentation on this topic at BlogWorld New York […]

Filed Under: Optimize Book, Presentations Tagged With: blogging, blogworld new york, content marketing, optimize, presentation

4 Quick Tips For Optimizing Across the Sales Cycle

June 13, 2012 By Lee Odden

An editorial plan inspired by customer segment information and even buying cycle characteristics for those customer groups can be very helpful for great content optimization and social media promotion. Knowing when and why prospects use search engines helps content marketers decide what types of content, media and keywords to use. Using web analytics, conversion data, […]

Filed Under: Content Marketing, SEO Tagged With: content marketing, optimize sales cycle, sales cycle optimization, seo, tips

Speaking Event: Vocus Users Conference Attracting & Engaging More Customers #OptimizeBook

June 5, 2012 By Lee Odden

June 8th marks the second of three public appearances TopRank Online Marketing CEO Lee Odden will be making in the month of June.  If you are interested in learning how online marketing and public relations have meshed together, and how content related to each industry is discovered, then this conference is a perfect fit for […]

Filed Under: Optimize Book, Speaking Events Tagged With: Baltimore, lee odden, Optimize Book, Vocus Users Conference

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About Lee Odden

Lee Odden is the CEO of TopRank Online Marketing, a Minneapolis based digital marketing agency specializing in strategic internet marketing consulting, training and implementation services including: Content, Search, Email and Social Media Marketing. [Read More …]

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