On October 3rd, 2012 MarketingProfs will host their annual B2B Marketing Forum in Boston, MA. Attendees and speakers from all over the U.S. will be putting their best (B2B) marketing foot forward. TopRank Online Marketing CEO Lee Odden (@leeodden) is kicking off day 2 with a Track Keynote titled “Integrating Content, Search & Social to Optimize the […]
Optimize Pulse: Optimize Book Review By Mike Moran, Optimize Content Marketing, Keyword Research For Content Marketing, 4 Books on Social Media For Summer Reading
Optimize Book Review By Mike Moran Mike Moran, author of the acclaimed Internet marketing book, Do It Wrong Quickly, recently reviewed Optimize by Lee Odden. As an authoritative source for Internet marketing technology and news, Mike runs biznology.com. Moran hails Odden for his three objects in content marketing, SEO and social media marketing, calling them […]
Optimize Pulse: Interviews – Content Marketing is Here to Stay and Facts Tell, Stories Sell, Stacey Acevero of PRWeb and Vocus Loves Optimize, Video Interview
Openview Labs Interviews Author Lee Odden on Content Marketing Josh Zywien’s recent interview with Lee Odden sheds some light on content marketing and what some may consider shocking news. What is it? Content marketing is not a new concept, it’s been around for years! This interview also contains some insight for marketers looking to create […]
#OptimizeBook Integrated Online Marketing Survey
Thank you to all who signed up to attend the Optimize Minneapolis Book Launch on July 25th at Aria at The Jeune Lune! Congratulations on getting in, because registrations are sold out! We’re expecting an excellent event and are looking forward to meeting you. To help “optimize” your online marketing and communications, we would like […]
Event: Official Launch Party For #OptimizeBook – MSP
We are very excited to announce that on July 25th Digital Marketing and Public Relations professionals from all over the Twin Cities will be coming together to celebrate the official launch of Lee Odden’s new book Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. This event will […]
Optimize Pulse: Optimize For the Customer Journey, Total Online Optimization with Jon Rognerud, Frank Strong of Vocus Shares 9 Take-A-Ways
Social Media Explorer Says: OPTIMIZE! In this article on Social Media Explorer, writer Andrea Cook discusses the need to reach customers through a variety of means including search, social, and mobile. Andrea compliments Lee Odden’s modern approach to marketing optimization which is essential to connect customers with brands throughout the different stages of the customer […]
Optimize Pulse: MarketingProfs Interview, Vocus Conference, Social Media Examiner Review, ionSearch Conference Video
Inspiration In Content Marketing MarketingProfs’ Matthew Grant interviewed Lee Odden about Optimize for the Marketing Smarts Podcast. Out of that interview, Matt synthesized a useful collection of tips on how to develop an approach to internet marketing that starts with goal setting, develops a hypothesis, implement, monitor progress and measure success, analyze data and revise, […]
5 Steps to Business Blogging Success – Optimize at BlogWorld New York
Whether you’re blogging for marketing or creating other types of content to attract and engage customers, integrating search and social media optimization into the content development process will help companies realize results more quickly and in a meaningful way. I had the opportunity to give a new presentation on this topic at BlogWorld New York […]
4 Quick Tips For Optimizing Across the Sales Cycle
An editorial plan inspired by customer segment information and even buying cycle characteristics for those customer groups can be very helpful for great content optimization and social media promotion. Knowing when and why prospects use search engines helps content marketers decide what types of content, media and keywords to use. Using web analytics, conversion data, […]
Speaking Event: Vocus Users Conference Attracting & Engaging More Customers #OptimizeBook
June 8th marks the second of three public appearances TopRank Online Marketing CEO Lee Odden will be making in the month of June. If you are interested in learning how online marketing and public relations have meshed together, and how content related to each industry is discovered, then this conference is a perfect fit for […]