In recent weeks we’ve seen so much positive buzz from our fans, followers, and fellow Internet marketersthat it’s been hard to keep up! Thank you again to everyone who has taken the time to share a review or a photo in support of “Optimize”. Kind Words From a Fellow Content Marketer This complementary (and well […]
When Did Content, Social Media & SEO Become A Trend? Try 2008
I was looking at the videos of a few recent interviews about Optimize that I’ve done and came across this video shot in 2007 and posted in 2008 of me speaking (pre-goatee!) at a High Rankings workshop in Minneapolis. The topic of my presentation? “How to UnGoogle Your Search Engine Marketing”. The focus for the […]
UK #OptimizeBook Available in Digital Format at Barnes & Noble, Amazon
After speaking at the ionSearch conference this week in Leeds, UK I received quite a few questions from people asking if Optimize (ha, I should have a UK version named Optimise) is available in a digital format in the UK. The answer is yes! Barnes & Noble nook version of Optimize Amazon kindle version of […]
Optimize Pulse: Andrea Fuller and Elmer Boutin Review Optimize, Photos From Optimize Fans
You’ve been sharing and we’ve been listening. As we find snapshots and kudos for “Optimize” online we would like to recognize those that took the time to either write a review, or shoot a picture of their copy of the book. Optimize Mug Shot Hall of Fame If you would like to be featured on […]
Speaking Event: #IonSearch welcomes Optimize to the UK
Located in the West Yorkshire Urban Area of the United Kingdom, Leeds is at the very heart of the financial and cultural district. Leeds will prove to be a great stop on Lee Odden’s international speaking tour. On April 18, 2012 Lee Odden the author of “Optimize” will be presenting a holistic approach to optimization […]
Speaking Event: MN AMA Gets Optimized!
This week the Minnesota American Marketing Association had a dose of “Optimize” with a presentation covering an optimized and socialized framework for content marketing. I added slides to support some of the opening stories in Optimize including the discussion I had with Maile Ohye about “optimizing” my speaking skills and another about sourcing NYC attraction […]
Webinar: Content Marketing Strategy & Optimization with Radian6
I had the pleasure of doing a webinar with David Alston of Radian6 – Salesforce.com and we talked about a strategic and customer centric approach to content marketing strategy and optimization. I’ve included the embedded presentation below fo those who would like another look. Webinar: Optimized Content Marketing Strategy View more presentations from TopRank Marketing […]
Download: Optimize Templates for Keyword Glossary & Editorial Plan
There are two workhorses in the optimize toolkit that are essential for effective online marketing. A keyword glossary template and an editorial plan template. Basic management of keywords keeps content marketing efforts on track with topics and keywords that matter to customers. They help manage the mapping of keywords to content so content assets don’t […]
Video Interview: Optimize Your Digital Marketing with Social Media – Charlotte Blank, General Motors
What role does social media play in helping your customers discover brand content, engage with it and share? How are you optimizing customer experiences so that your brand is top of mind when customers are ready to buy? These are key questions answered in a recent video interview that I shot with GM’s Manager of […]
PPT: Convergence of SEO, Social Media & Content Marketing
At SES Accelerator in San Diego, I gave a presentation to a packed room as you can see. It was chock full of great advice and as a thank you to those who visit OptimizeBook.com and who attended the session, I’ve embedded the presentation below. So many marketers are focused on SEO tactics but the […]