In light of Google’s recent removal of all organic driven keyword traffic, writing a book, entitled Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing, could seem prescient. The fact is smart marketers have known for a while now that in order to maximize results they need to […]
Optimize Pulse: Great Quotes, Marketing Gems & “Holy Trinity” of Search, Social and Content
2013 MIMA Event: April – The Future of Content from MIMA on Vimeo. Optimize Author Lee Odden’s Future of Content Lee Odden recently addressed a sold out crowd at a Minnesota Interactive Marketing Association feature event to share his vision of the Future of Content. Odden “not only understands content, but he also has one […]
Optimize Pulse: Speaking, Creating, Optimizing… Winning!
Things I Carry: Everyday Tools for Digital Success – Lee Odden from TopRank Online Marketing Thing I Carry began as a LinkedIn special feature, with influencers like Deepak Chopra and Richard Branson sharing the must-have items in their toolkits for success. Optimize author Lee Odden shares his own Things I Carry presentation, consisting entirely of […]
Optimize Pulse: Lee Odden on The Future of Content and Creative Content Marketing
In this edition of Optimize Pulse: Optimize author Lee Odden will give several presentations throughout April, including headlining MIMA’s The Future of Content event; Odden speaks in a creative content marketing webinar April 12th; and the Traacker Influencer Marketing blog features a Lee Odden interview. Plus, get Odden’s Creative Content Marketing presentation from SES New York. […]
Optimize Pulse: Optimize Reviews, SES New York Sneak Peek & Lee Odden Interviews
In this edition of Optimize Pulse: Lee Odden sits down with Wordtracker Academy for a content marketing interview; Odden is one of “ten people you must know” when defining your content strategy; Optimize is reviewed and more. Optimize Nominated for Business Book Award in Marketing Voting is underway in the Small Business Trends annual Book Awards. […]
Optimize Author Lee Odden Will Present on Creative Content Marketing at #SESNY
Content has exploded in popularity and in quantity on the web, but is that all you need to succeed? Most companies are realizing that quality and creativity are necessary to stand out from the competition. But maintaining and sustaining quality, creative content over time is one of the top challenges for modern digital marketers. Luckily, Optimize […]
Optimize Pulse: Social Media Predictions, Content Marketing Experience & the Optimize Community
In this edition of Optimize Pulse: Optimize author Lee Odden shares social media recommendations and predictions in a new e-book from Dell; a blogger pens a letter of thanks following SES London; catch the highlights from Creative Content Marketing: Winning Hearts, Minds & Wallets. Optimize Author Lee Odden Featured in Dell E-Book: Social Media Predictions for […]
Optimize Pulse: PRSA Optimize 360 Event, Interviews on Marketing Pilgrim & Social Media Examiner
In this edition of Optimize Pulse: the Public Relations Society of America announced an upcoming presentation by Lee Odden, Andy Beal from Marketing Pilgrim shares a Q&A interview with the Optimize author, Odden appears on Michael Stelzner’s Social Media Marketing Podcast, and Optimize fans share their love in tweets. PRSA Announces Optimize 360: An Integrated Approach […]
Optimize Pulse: Reviews, Book Signing, Speaking, Media, Top Digital Strategist
Welcome to the Optimize Pulse! Here we’ll share news and reviews on Optimize as it makes appearances around the web. Think of it as a virtual book tour, with stops at some of the greatest search, social and content marketing publications going. First up, Angela from UpCity named a blog post by Waxing Unlyrical’s Shonali Burke […]
Optimize Pulse: Small Business Book Awards, Huffington Post Reviews & Social PR Pro Recommends Optimize
In this edition of Optimize Pulse: Optimize is nominated for a Small Business Book Award, as Optimize and reviews appear in the Huffington Post and CanadaOne online publications. Also in recent Optimize news, Lee Odden’s book gets the thumbs up from participants in a PR Google Experts Hangout hosted by Tracky and Odden’s speaking engagement at […]