Book by Lee Odden - How to Attract & Engage More Customers With Integrated SEO, Social Media & Content Marketing
Last week I had the priveledge of giving a new presentation on the Future of Content for the Minnesota Interactive Marketing Association. MIMA is the largest interactive marketing group in the country and for this presentation, over 300 people registered. During the presentation I answered 3 key questions: What is content (really)? How are content [...]
For many professionals, speaking at conferences is a single means to an end – create awareness about your expertise and attract inquiries. To me, that singular view can be productive, but misses a tremendous amount of value that can be gained from conference speaking, especially where the audience includes people in your target market or [...]
An editorial plan inspired by customer segment information and even buying cycle characteristics for those customer groups can be very helpful for great content optimization and social media promotion. Knowing when and why prospects use search engines helps content marketers decide what types of content, media and keywords to use. Using web analytics, conversion data, [...]
There are two workhorses in the optimize toolkit that are essential for effective online marketing. A keyword glossary template and an editorial plan template. Basic management of keywords keeps content marketing efforts on track with topics and keywords that matter to customers. They help manage the mapping of keywords to content so content assets don’t [...]
Entering the content marketing space is not for the faint of heart. It can be a significant undertaking both in terms of resources and a change in the organization’s approach to marketing and sales. In order to take full advantage of the significant search visibility opportunities that are available with a content focused marketing effort, [...]
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