The Public Relations industry is in an incredible position at the intersection of social media, content and search as it evolves into more digital marketing responsibilities. PR practitioners and agencies alike are actively seeking advice on enhancing their skill sets with these new tools. At the PRSA International conference, it was a standing room only […]
Interview by Megan Leap of Online Marketing Institute: Content is king. And one of the industry’s leading pioneers in integrated content strategy is Lee Odden, CEO of TopRank Online Marketing and author of the new book, Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. I picked Lee’s brain on blogging, lead […]
What role does social media play in helping your customers discover brand content, engage with it and share? How are you optimizing customer experiences so that your brand is top of mind when customers are ready to buy? These are key questions answered in a recent video interview that I shot with GM’s Manager of […]
Great interview with the always amazing John Pozadzides and Cali Lewis on GeekBeatTV at BlogWorld on walk the talk marketing and how it increases credibility and leads to higher sales.