Optimize This! 5 Questions on Content Strategy with Lee Odden

May 18, 2012 by

Interview by Megan Leap of Online Marketing Institute: Content is king. And one of the industry’s leading pioneers in integrated content strategy is Lee Odden, CEO of TopRank Online Marketing and author of the new book, Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. I picked Lee’s brain on blogging, lead [...]

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Video Interview: Optimize Your Digital Marketing with Social Media – Charlotte Blank, General Motors

February 14, 2012 by

What role does social media play in helping your customers discover brand content, engage with it and share? How are you optimizing customer experiences so that your brand is top of mind when customers are ready to buy?  These are key questions answered in a recent video interview that I shot with GM’s Manager of [...]

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