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Book by Lee Odden - How to Attract & Engage More Customers With Integrated SEO, Social Media & Content Marketing

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Public Relations Pros Connect With Optimize

June 10, 2013 By Lee Odden

The Public Relations industry is in an incredible position at the intersection of social media, content and search as it evolves into more digital marketing responsibilities.  PR practitioners and agencies alike are actively seeking advice on enhancing their skill sets with these new tools.  At the PRSA International conference, it was a standing room only […]

Filed Under: Optimize Book, Optimize Interviews Tagged With: interview, optimize, PRSA international, Video

Optimize This! 5 Questions on Content Strategy with Lee Odden

May 18, 2012 By Lee Odden

Interview by Megan Leap of Online Marketing Institute: Content is king. And one of the industry’s leading pioneers in integrated content strategy is Lee Odden, CEO of TopRank Online Marketing and author of the new book, Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. I picked Lee’s brain on blogging, lead […]

Filed Under: Optimize Interviews Tagged With: interview, lee odden, optimize

Video Interview: Optimize Your Digital Marketing with Social Media – Charlotte Blank, General Motors

February 14, 2012 By Lee Odden

What role does social media play in helping your customers discover brand content, engage with it and share? How are you optimizing customer experiences so that your brand is top of mind when customers are ready to buy?  These are key questions answered in a recent video interview that I shot with GM’s Manager of […]

Filed Under: Optimize Book, Optimize Interviews, Social Media Tagged With: charlotte blank, digital marketing, general motors, gm, interview, optimize, social media marketing

Lee Odden Interview on GeekBeatTV About How Credibility Leads to Sales

January 22, 2012 By Lee Odden

Great interview with the always amazing John Pozadzides and Cali Lewis on GeekBeatTV at BlogWorld on walk the talk marketing and how it increases credibility and leads to higher sales.

Filed Under: Optimize Book, Optimize Interviews Tagged With: BlogWorld, cali lewis, geekbeattv, interview, john p, optimize

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About Lee Odden

Lee Odden is the CEO of TopRank Online Marketing, a Minneapolis based digital marketing agency specializing in strategic internet marketing consulting, training and implementation services including: Content, Search, Email and Social Media Marketing. [Read More …]

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