Public Relations Pros Connect With Optimize

The Public Relations industry is in an incredible position at the intersection of social media, content and search as it evolves into more digital marketing responsibilities.  PR practitioners and agencies alike are actively seeking advice on enhancing their skill sets with these new tools.  At the PRSA International conference, it was a standing room only […]

Optimize Pulse: Great Quotes, Marketing Gems & “Holy Trinity” of Search, Social and Content

2013 MIMA Event: April – The Future of Content from MIMA on Vimeo. Optimize Author Lee Odden’s Future of Content Lee Odden recently addressed a sold out crowd at a Minnesota Interactive Marketing Association feature event to share his vision of the Future of Content. Odden “not only understands content, but he also has one […]

Optimize Pulse: Optimize Reviews, SES New York Sneak Peek & Lee Odden Interviews

In this edition of Optimize Pulse: Lee Odden sits down with Wordtracker Academy for a content marketing interview; Odden is one of “ten people you must know” when defining your content strategy; Optimize is reviewed and more. Optimize Nominated for Business Book Award in Marketing Voting is underway in the Small Business Trends annual Book Awards. […]

Optimize Author Lee Odden Will Present on Creative Content Marketing at #SESNY

Content has exploded in popularity and in quantity on the web, but is that all you need to succeed? Most companies are realizing that quality and creativity are necessary to stand out from the competition. But maintaining and sustaining quality, creative content over time is one of the top challenges for modern digital marketers. Luckily, Optimize […]

Optimize Pulse: Social Media Predictions, Content Marketing Experience & the Optimize Community

In this edition of Optimize Pulse: Optimize author Lee Odden shares social media recommendations and predictions in a new e-book from Dell; a blogger pens a letter of thanks following SES London; catch the highlights from Creative Content Marketing: Winning Hearts, Minds & Wallets. Optimize Author Lee Odden Featured in Dell E-Book: Social Media Predictions for […]

Optimize Pulse: PRSA Optimize 360 Event, Interviews on Marketing Pilgrim & Social Media Examiner

In this edition of Optimize Pulse: the Public Relations Society of America announced an upcoming presentation by Lee Odden, Andy Beal from Marketing Pilgrim shares a Q&A interview with the Optimize author, Odden appears on Michael Stelzner’s Social Media Marketing Podcast, and Optimize fans share their love in tweets. PRSA Announces Optimize 360: An Integrated Approach […]

Optimize Pulse: Reviews, Book Signing, Speaking, Media, Top Digital Strategist

Welcome to the Optimize Pulse! Here we’ll share news and reviews on Optimize as it makes appearances around the web. Think of it as a virtual book tour, with stops at some of the greatest search, social and content marketing publications going. First up, Angela from UpCity named a blog post by Waxing Unlyrical’s Shonali Burke […]

Speaking Event: SES London Creative Content Marketing

February 2013 marks the 14th annual SES London.  This 3 day conference is sure to deliver the best in digital marketing content on topics such as Content Marketing, Search Engine Optimization, Paid Advertising, Analytics, and SoLoMo. It doesn’t matter if you’ve been attending SES for years or are a first time attendee, you are sure […]

Optimize Pulse: Small Business Book Awards, Huffington Post Reviews & Social PR Pro Recommends Optimize

In this edition of Optimize Pulse: Optimize is nominated for a Small Business Book Award, as Optimize and reviews appear in the Huffington Post and CanadaOne online publications. Also in recent Optimize news, Lee Odden’s book gets the thumbs up from participants in a PR Google Experts Hangout hosted by Tracky and Odden’s speaking engagement at […]

Optimize & Lee Odden Speaking Schedule in Q1 2013

Wow, what an amazing 9 months it has been. Optimize has been getting great feedback, reviews and people are buying the book. Companies are also reaching out after reading the book with requests for me to give presentations and workshops which is great too. Writing and marketing a book is like few other endeavors I’ve […]