Optimize Pulse: Optimize Book Review By Mike Moran, Optimize Content Marketing, Keyword Research For Content Marketing, 4 Books on Social Media For Summer Reading

Optimize Book Review By Mike Moran Mike Moran, author of the acclaimed Internet marketing book, Do It Wrong Quickly, recently reviewed Optimize by Lee Odden. As an authoritative source for Internet marketing technology and news, Mike runs biznology.com. Moran hails Odden for his three objects in content marketing, SEO and social media marketing, calling them [...]

Optimize Pulse: Interviews – Content Marketing is Here to Stay and Facts Tell, Stories Sell, Stacey Acevero of PRWeb and Vocus Loves Optimize, Video Interview

Openview Labs Interviews Author Lee Odden on Content Marketing Josh Zywien’s recent interview with Lee Odden sheds some light on content marketing and what some may consider shocking news.  What is it?  Content marketing is not a new concept, it’s been around for years!  This interview also contains some insight for marketers looking to create [...]

#OptimizeBook Integrated Online Marketing Survey

Thank you to all who signed up to attend the Optimize Minneapolis Book Launch on July 25th at Aria at The Jeune Lune!  Congratulations on getting in, because registrations are sold out! We’re expecting an excellent event and are looking forward to meeting you. To help “optimize” your online marketing and communications, we would like [...]

Optimize Pulse: Optimize For the Customer Journey, Total Online Optimization with Jon Rognerud, Frank Strong of Vocus Shares 9 Take-A-Ways

Social Media Explorer Says: OPTIMIZE! In this article on Social Media Explorer, writer Andrea Cook discusses the need to reach customers through a variety of means including search, social, and mobile.  Andrea compliments Lee Odden’s modern approach to marketing optimization which is essential to connect customers with brands throughout the different stages of the customer [...]

Optimize Pulse: MarketingProfs Interview, Vocus Conference, Social Media Examiner Review, ionSearch Conference Video

Inspiration In Content Marketing MarketingProfs’ Matthew Grant interviewed Lee Odden about Optimize for the Marketing Smarts Podcast. Out of that interview, Matt synthesized a useful collection of tips on how to develop an approach to internet marketing that starts with goal setting, develops a hypothesis, implement, monitor progress and measure success, analyze data and revise, [...]

5 Steps to Business Blogging Success – Optimize at BlogWorld New York

Whether you’re blogging for marketing or creating other types of content to attract and engage customers, integrating search and social media optimization into the content development process will help companies realize results more quickly and in a meaningful way. I had the opportunity to give a new presentation on this topic at BlogWorld New York [...]

Speaking Event: Vocus Users Conference Attracting & Engaging More Customers #OptimizeBook

June 8th marks the second of three public appearances TopRank Online Marketing CEO Lee Odden will be making in the month of June.  If you are interested in learning how online marketing and public relations have meshed together, and how content related to each industry is discovered, then this conference is a perfect fit for [...]

Speaking Event: Social Media Breakfast in Redwood Falls Gets Optimized – #SMBRedwoodArea

I had a great start to the first day of June.  It included a road trip, donuts, coffee, and online marketing optimization.  This morning Optimize author Lee Odden and I made the trip to Redwood Falls, MN to speak with the marketing savvy people in the area. My Favorite Tweets: @sarahkuglin: I’m not sure if I’ll be [...]

Optimize Pulse: Entrepreneur Magazine Gets “Optimized”, Seth Price Talks Holistic SEO with Odden, SMB Redwood City Preps for Optimize

Entrepreneur Magazine Says to Look to Lee Odden for Increasing Online Visibility Ann Handley the Chief Content Officer of MarketingProfs recently wrote a column entitled ”The talk of the town” for Entrepreneur Magazine.  In her article Ann advises readers: “For a nuts-and-bolts look at increasing your site’s visibility, dig into the new book Optimize by Lee Odden, CEO [...]

Optimize Pulse: PRSA Interviews Lee Odden, Michael Brenner: Optimize a Must Read, Readers Share Twitter Love

Mark Waxma of PRSA Interviews Optimize Author Lee Odden Martin Waxman from PRSA recorded an interview with Optimize author Lee Odden at this years PRSA annual conference.  If you’re in Public Relations, Marketing, Customer Service, or Recruiting the advice Odden provides on the content marketing trilogy in this audio broadcast is a must listen. Listen [...]