Optimize Pulse: Great Quotes, Marketing Gems & “Holy Trinity” of Search, Social and Content

2013 MIMA Event: April – The Future of Content from MIMA on Vimeo. Optimize Author Lee Odden’s Future of Content Lee Odden recently addressed a sold out crowd at a Minnesota Interactive Marketing Association feature event to share his vision of the Future of Content. Odden “not only understands content, but he also has one […]

Optimize Pulse: Speaking, Creating, Optimizing… Winning!

Things I Carry: Everyday Tools for Digital Success – Lee Odden from TopRank Online Marketing Thing I Carry began as a LinkedIn special feature, with influencers like Deepak Chopra and Richard Branson sharing the must-have items in their toolkits for success. Optimize author Lee Odden shares his own Things I Carry presentation, consisting entirely of […]

Optimize Pulse: Lee Odden on The Future of Content and Creative Content Marketing

In this edition of Optimize Pulse: Optimize author Lee Odden will give several presentations throughout April, including headlining MIMA’s The Future of Content event; Odden speaks in a creative content marketing webinar April 12th; and the Traacker Influencer Marketing blog features a Lee Odden interview. Plus, get Odden’s Creative Content Marketing presentation from SES New York. […]

Optimize Pulse: Optimize Reviews, SES New York Sneak Peek & Lee Odden Interviews

In this edition of Optimize Pulse: Lee Odden sits down with Wordtracker Academy for a content marketing interview; Odden is one of “ten people you must know” when defining your content strategy; Optimize is reviewed and more. Optimize Nominated for Business Book Award in Marketing Voting is underway in the Small Business Trends annual Book Awards. […]

Optimize Pulse: Social Media Predictions, Content Marketing Experience & the Optimize Community

In this edition of Optimize Pulse: Optimize author Lee Odden shares social media recommendations and predictions in a new e-book from Dell; a blogger pens a letter of thanks following SES London; catch the highlights from Creative Content Marketing: Winning Hearts, Minds & Wallets. Optimize Author Lee Odden Featured in Dell E-Book: Social Media Predictions for […]

Optimize Pulse: PRSA Optimize 360 Event, Interviews on Marketing Pilgrim & Social Media Examiner

In this edition of Optimize Pulse: the Public Relations Society of America announced an upcoming presentation by Lee Odden, Andy Beal from Marketing Pilgrim shares a Q&A interview with the Optimize author, Odden appears on Michael Stelzner’s Social Media Marketing Podcast, and Optimize fans share their love in tweets. PRSA Announces Optimize 360: An Integrated Approach […]

Optimize Pulse: Reviews, Book Signing, Speaking, Media, Top Digital Strategist

Welcome to the Optimize Pulse! Here we’ll share news and reviews on Optimize as it makes appearances around the web. Think of it as a virtual book tour, with stops at some of the greatest search, social and content marketing publications going. First up, Angela from UpCity named a blog post by Waxing Unlyrical’s Shonali Burke […]

Optimize Pulse: Small Business Book Awards, Huffington Post Reviews & Social PR Pro Recommends Optimize

In this edition of Optimize Pulse: Optimize is nominated for a Small Business Book Award, as Optimize and reviews appear in the Huffington Post and CanadaOne online publications. Also in recent Optimize news, Lee Odden’s book gets the thumbs up from participants in a PR Google Experts Hangout hosted by Tracky and Odden’s speaking engagement at […]

Optimize Pulse: Optimize Book Review By Mike Moran, Optimize Content Marketing, Keyword Research For Content Marketing, 4 Books on Social Media For Summer Reading

Optimize Book Review By Mike Moran Mike Moran, author of the acclaimed Internet marketing book, Do It Wrong Quickly, recently reviewed Optimize by Lee Odden. As an authoritative source for Internet marketing technology and news, Mike runs biznology.com. Moran hails Odden for his three objects in content marketing, SEO and social media marketing, calling them […]

Optimize Pulse: Interviews – Content Marketing is Here to Stay and Facts Tell, Stories Sell, Stacey Acevero of PRWeb and Vocus Loves Optimize, Video Interview

Openview Labs Interviews Author Lee Odden on Content Marketing Josh Zywien’s recent interview with Lee Odden sheds some light on content marketing and what some may consider shocking news.  What is it?  Content marketing is not a new concept, it’s been around for years!  This interview also contains some insight for marketers looking to create […]