Optimize

Book by Lee Odden - How to Attract & Engage More Customers With Integrated SEO, Social Media & Content Marketing

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Optimize Pulse: Optimize For the Customer Journey, Total Online Optimization with Jon Rognerud, Frank Strong of Vocus Shares 9 Take-A-Ways

July 6, 2012 By Lee Odden

Social Media Explorer Says: OPTIMIZE! In this article on Social Media Explorer, writer Andrea Cook discusses the need to reach customers through a variety of means including search, social, and mobile.  Andrea compliments Lee Odden’s modern approach to marketing optimization which is essential to connect customers with brands throughout the different stages of the customer […]

Filed Under: Optimize Book, Optimize Pulse Tagged With: Andrea Cook, Blogworld 2012 Interview, Frank Strong Vocus, Jon Rognerud, Social Media Explorer

Optimize Pulse: MarketingProfs Interview, Vocus Conference, Social Media Examiner Review, ionSearch Conference Video

June 25, 2012 By Lee Odden

Inspiration In Content Marketing MarketingProfs’ Matthew Grant interviewed Lee Odden about Optimize for the Marketing Smarts Podcast. Out of that interview, Matt synthesized a useful collection of tips on how to develop an approach to internet marketing that starts with goal setting, develops a hypothesis, implement, monitor progress and measure success, analyze data and revise, […]

Filed Under: Optimize Book, Optimize Pulse Tagged With: IonSearch 2012 Lee Odden, lee odden, Optimize Book, Vocus Users Conference

Optimize Pulse: Entrepreneur Magazine Gets “Optimized”, Seth Price Talks Holistic SEO with Odden, SMB Redwood City Preps for Optimize

May 31, 2012 By Lee Odden

Entrepreneur Magazine Says to Look to Lee Odden for Increasing Online Visibility Ann Handley the Chief Content Officer of MarketingProfs recently wrote a column entitled “The talk of the town” for Entrepreneur Magazine.  In her article Ann advises readers: “For a nuts-and-bolts look at increasing your site’s visibility, dig into the new book Optimize by Lee Odden, CEO […]

Filed Under: Optimize Book, Optimize Pulse Tagged With: Ann Handley, Entrepreneur Magazine, Seth Price, SMB, Social Media Breakfast

Optimize Pulse: BtoB Magazine Features Optimize, Social Media Breakfast Event, Optimize Makes Slideshare Featured List

May 16, 2012 By Lee Odden

“Optimize” for Customers Across the Buying Cycle In a recent article published in BtoB Magazine Lee Odden takes a dive into the intersection of SEO, social media, and content marketing. In this post Lee shares some insight into his new book “Optimize” as well as the value an optimized and socialized marketing plan can provide.  […]

Filed Under: Optimize Book, Optimize Pulse Tagged With: B2B Online Magazine, Geoff Livingston, rebecca lieb, Redwood Falls, slideshare, Social Media Breakfast, Terry Van Horne

Optimize Pulse: Econsultancy Gets the Scoop, “Optimize” Makes Top 4 Must Read List, Fan Photos & A Radio Interview

May 9, 2012 By Lee Odden

Heather Taylor Editorial Director of Econsultancy Gets the “Scoop” From Author Lee Odden In a recent interview with Econsultancy, Lee Odden shares that his new book “Optimize” was all about the right time, and the right moment.  He also shares that writing this book has forced him to organize his thoughts in a different way, […]

Filed Under: Optimize Book, Optimize Pulse Tagged With: #OptimizeBook, Adam Vincenzini, Barry Adams, Econsultancy, Heather Taylor, Jake Hird Econsultancy, lee odden, SEO Dojo Radio

Optimize Pulse: Mel Carson & Anna Maria Virzi talk Optimize, Scott Monty & Avinash Kaushik Show Some Twitter Love

May 2, 2012 By Lee Odden

Greetings “Optimize” fans! We are very thankful for the outpouring of support for Lee’s (@leeodden) new book over the past month.  In this post I have included even more buzz and reviews that our readers were kind enough to share online.  Happy reading and thanks for the support. Mel Carson & Lee Odden Discuss the […]

Filed Under: Optimize Book, Optimize Pulse Tagged With: Anna Maria Virzi, Avinash Kaushik, Jay Baer, lee odden, Mel Carson, optimize, Optimize Book, Scott Monty

Optimize Pulse: Joe Pulizzi, Ann Handley, and Michael Brito “get” Optimize

April 25, 2012 By Lee Odden

In recent weeks we’ve seen so much positive buzz from our fans, followers, and fellow Internet marketersthat it’s been hard to keep up!  Thank  you again to everyone who has taken the time to share a review or a photo in support of “Optimize”. Kind Words From a Fellow Content Marketer This complementary (and well […]

Filed Under: Optimize Book, Optimize Pulse Tagged With: Ann Handley, Franchise King, Joe Pulizzi, JuntaJoe, Michael Brito

Optimize Pulse: Andrea Fuller and Elmer Boutin Review Optimize, Photos From Optimize Fans

April 19, 2012 By Lee Odden

You’ve been sharing and we’ve been listening.  As we find snapshots and kudos for “Optimize” online we would like to recognize those that took the time to either write a review, or shoot a picture of their copy of the book. Optimize Mug Shot Hall of Fame If you would like to be featured on […]

Filed Under: Optimize Book, Optimize Pulse Tagged With: optimize, reviews

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About Lee Odden

Lee Odden is the CEO of TopRank Online Marketing, a Minneapolis based digital marketing agency specializing in strategic internet marketing consulting, training and implementation services including: Content, Search, Email and Social Media Marketing. [Read More …]

What’s New on Optimize

  • Content Marketing Strategy – Alice in Wonderland Style
  • Content Marketing eBook – 36 Tips from Rock Star Brands & Marketers
  • Public Relations Pros Connect With Optimize
  • Optimize Pulse: Great Quotes, Marketing Gems & “Holy Trinity” of Search, Social and Content
  • New Presentation: The Future of Content

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