New Presentation: The Future of Content

Last week I had the priveledge of giving a new presentation on the Future of Content for the Minnesota Interactive Marketing Association.  MIMA is the largest interactive marketing group in the country and for this presentation, over 300 people registered. During the presentation I answered 3 key questions: What is content (really)? How are content […]

Optimize Author Lee Odden Will Present on Creative Content Marketing at #SESNY

Content has exploded in popularity and in quantity on the web, but is that all you need to succeed? Most companies are realizing that quality and creativity are necessary to stand out from the competition. But maintaining and sustaining quality, creative content over time is one of the top challenges for modern digital marketers. Luckily, Optimize […]

5 Steps to Business Blogging Success – Optimize at BlogWorld New York

Whether you’re blogging for marketing or creating other types of content to attract and engage customers, integrating search and social media optimization into the content development process will help companies realize results more quickly and in a meaningful way. I had the opportunity to give a new presentation on this topic at BlogWorld New York […]

Webinar: Content Marketing Strategy & Optimization with Radian6

I had the pleasure of doing a webinar with David Alston of Radian6 – Salesforce.com and we talked about a strategic and customer centric approach to content marketing strategy and optimization.  I’ve included the embedded presentation below fo those who would like another look. Webinar: Optimized Content Marketing Strategy View more presentations from TopRank Marketing […]

PPT: Convergence of SEO, Social Media & Content Marketing

At SES Accelerator in San Diego, I gave a presentation to a packed room as you can see. It was chock full of great advice and as a thank you to those who visit OptimizeBook.com and who attended the session, I’ve embedded the presentation below. So many marketers are focused on SEO tactics but the […]