An editorial plan inspired by customer segment information and even buying cycle characteristics for those customer groups can be very helpful for great content optimization and social media promotion. Knowing when and why prospects use search engines helps content marketers decide what types of content, media and keywords to use. Using web analytics, conversion data, […]
Download: Optimize Templates for Keyword Glossary & Editorial Plan
February 15, 2012 by
There are two workhorses in the optimize toolkit that are essential for effective online marketing. A keyword glossary template and an editorial plan template. Basic management of keywords keeps content marketing efforts on track with topics and keywords that matter to customers. They help manage the mapping of keywords to content so content assets don’t […]
Article: Optimized Content Marketing
October 27, 2011 by
Entering the content marketing space is not for the faint of heart. It can be a significant undertaking both in terms of resources and a change in the organization’s approach to marketing and sales. In order to take full advantage of the significant search visibility opportunities that are available with a content focused marketing effort, […]
