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Book by Lee Odden - How to Attract & Engage More Customers With Integrated SEO, Social Media & Content Marketing

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4 Quick Tips For Optimizing Across the Sales Cycle

June 13, 2012 By Lee Odden

An editorial plan inspired by customer segment information and even buying cycle characteristics for those customer groups can be very helpful for great content optimization and social media promotion. Knowing when and why prospects use search engines helps content marketers decide what types of content, media and keywords to use. Using web analytics, conversion data, […]

Filed Under: Content Marketing, SEO Tagged With: content marketing, optimize sales cycle, sales cycle optimization, seo, tips

Download: Optimize Templates for Keyword Glossary & Editorial Plan

February 15, 2012 By Lee Odden

There are two workhorses in the optimize toolkit that are essential for effective online marketing. A keyword glossary template and an editorial plan template. Basic management of keywords keeps content marketing efforts on track with topics and keywords that matter to customers. They help manage the mapping of keywords to content so content assets don’t […]

Filed Under: Content Marketing, Optimize Book, SEO Tagged With: content plan, download, editorial plan, keyword glossary, optimize, spreadsheet, template

PPT: Convergence of SEO, Social Media & Content Marketing

February 9, 2012 By Lee Odden

At SES Accelerator in San Diego, I gave a presentation to a packed room as you can see. It was chock full of great advice and as a thank you to those who visit OptimizeBook.com and who attended the session, I’ve embedded the presentation below. So many marketers are focused on SEO tactics but the […]

Filed Under: Content Marketing, Optimize Book, Presentations, SEO, Social Media Tagged With: content marketing, convergence, lee odden, OMS12, online marketing summit, presentation, seo, social media marketing

Article: Optimized Content Marketing

October 27, 2011 By Lee Odden

Entering the content marketing space is not for the faint of heart. It can be a significant undertaking both in terms of resources and a change in the organization’s approach to marketing and sales. In order to take full advantage of the significant search visibility opportunities that are available with a content focused marketing effort, […]

Filed Under: Content Marketing, Optimize Book, SEO Tagged With: content marketing, content marketing strategy, optimize, search engine optimization, seo

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About Lee Odden

Lee Odden is the CEO of TopRank Online Marketing, a Minneapolis based digital marketing agency specializing in strategic internet marketing consulting, training and implementation services including: Content, Search, Email and Social Media Marketing. [Read More …]

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