At SES Accelerator in San Diego, I gave a presentation to a packed room as you can see. It was chock full of great advice and as a thank you to those who visit OptimizeBook.com and who attended the session, I’ve embedded the presentation below.
So many marketers are focused on SEO tactics but the real opportunity for online marketers is to understand customers and optimize for their interests, needs and goals across the buying cycle.
Optimize for Customers: The Convergence of SEO, Social Media and Content Marketing.
View more presentations from TopRank Marketing
