There are two workhorses in the optimize toolkit that are essential for effective online marketing. A keyword glossary template and an editorial plan template.
Basic management of keywords keeps content marketing efforts on track with topics and keywords that matter to customers. They help manage the mapping of keywords to content so content assets don’t get too keyword heavy or light in any particular area. Below is a link to a basic keyword glossary that will be a helpful tool for tracking keywords on a small website of under 500 pages.
After you’ve thoroughly researched keywords that customers are searching for and organized them into the glossary template above, the next step is to form an editorial plan. Managing content creation schedules will help you stay on topic and consistent with content creation. The template below considers everything from topic to keywords to customer segment to position in the buying cycle for every blog post, article or video. I really shouldn’t be giving this one away, but you know what? I know these kinds of basic spreadsheets can be really helpful to DIY marketers. If you think these are just a little useful, you’ll find Optimize a LOT useful.
I have every intention of updating these templates and adding more as we go, so be sure to sign up for our mailing list (we respect your privacy in a big way) in the upper right of the page so you can get a notification when updates are made.