Content has exploded in popularity and in quantity on the web, but is that all you need to succeed? Most companies are realizing that quality and creativity are necessary to stand out from the competition. But maintaining and sustaining quality, creative content over time is one of the top challenges for modern digital marketers.
Luckily, Optimize author and TopRank Online Marketing CEO, Lee Odden will be delivering a solo presentation at the upcoming SES New York conference entitled, “Creative Content Marketing – Winning Hearts, Minds and Wallets” on March 28th to show companies how to produce a creative content strategy in the most efficient way possible.
His presentation will feature recent research into content marketing as well as several creative content examples from favorite brands. He’ll also showcase clever content sourcing tactics that generated substantial results.
The organizers of this year’s SES New York couldn’t have chosen a better place to hold this 3-day event than the Marriott Marquis because this is sure to be a marquee event! From March 25-28, 2013, the annual #SESNY conference will be THE place to learn how to succeed in online marketing.
See Author Lee Odden present at SES New York:
Creative Content Marketing – Winning Hearts, Minds and Wallets
Date: March 28, 2013
Investments in content marketing are on the rise, but few companies have fully realized what the best practices are for creating high quality content over a long period of time. Developing ideas for effective marketing can be a challenge and this session will help delegates to:
- Develop a framework for creative and efficient content creation
- Find resources and ideas where others cannot
- Leverage a mix of evergreen, repurposed, curated and co-created content for better marketing results
- Apply SEO and social media optimization principles to amplify content reach and engagement
Be sure to bring your copy of Optimize to the session for an author signing!
1535 Broadway, New York, NY 10036
Be sure to follow the online buzz on Twitter by searching the #SESNY hash tag. Lee Odden @LeeOdden and I (Miranda Miller) @MirandaM_EComm will be posting from the event so keep an eye out for our tweets. Also, be sure to check out our agency Twitter account @TopRank for more conference coverage and livetweeting.