What role does social media play in helping your customers discover brand content, engage with it and share? How are you optimizing customer experiences so that your brand is top of mind when customers are ready to buy? These are key questions answered in a recent video interview that I shot with GM’s Manager of Social Media.
Charlotte Blank, Manager of Social Media at General Motors and I talked about digital and social media marketing in this short interview where I asked two fundamental questions:
1. How does General Motors segment digital marketing activities between customer acquisition and retention?
2. With all the shiny objects of social media in the world, how does she go about deciding what to test and what to implement?
Be sure to watch the video below to find out how GM’s 360 view of customers and lifestyle segmentation efforts help attract, engage and inspire their customers to buy.
Thank you to Charlotte for taking the time to speak with me and be sure to visit again for more Optimize Digital Marketing Thought Leader interviews.