Thing I Carry began as a LinkedIn special feature, with influencers like Deepak Chopra and Richard Branson sharing the must-have items in their toolkits for success. Optimize author Lee Odden shares his own Things I Carry presentation, consisting entirely of photos and imagery from his own Instagram account.
Top Twitter Fans Win Optimize Book at Social Media Marketing World 2013
Attendees Rachael Silvers and Isaac Wardell each won a copy of Optimize for their tweeting prowess during Lee Odden’s blogging and content marketing presentation last week at Social Media Marketing World 2013. During Lee’s session, his incredibly active audience shared close to 300 tweets packed with digital marketing advice for their networks.
SAP Business Innovation: Lee Odden on the Future of Marketing
SAP’s Michael Brenner recently interviewed Lee Odden on how the increasingly connected consumer will change the roles of marketers. With 50 billion connected devices, marketing will inevitably evolve, but what will that look like, he wonders?
“If you want to play, you need to bring your game on the social web. Social media is dynamic in terms of the technologies being developed and in terms of consumer behaviors,” Odden shared. He continued, “According to a study by Ericsson, by 2020 there will be over 50 billion connected devices. All of those devices from smartphones to tablets to watches will empower consumers to create, collaborate, publish, interact and transact anytime, anywhere. The future of social media is ubiquity in information access, collective wisdom and how people connect with each other. Let’s just hope all that connectivity doesn’t replace the kinds of connections that matter most – in real life.”
See the full interview on the SAP Blog.
Get Better Results with Creative Content Marketing Webinar – Now Available On Demand
Lee Odden’s recent webinar with Smart Insights is now available to view on demand. This presentation shared a practical framework for creative and efficient content creation, leveraging a content mix that attracts, engages and converts new business. Companies must use the right approach to content marketing strategy, since otherwise developing creative, workable ideas for effective content marketing can be a challenge that wastes time and money. See the full webinar recording for more.
ClickZ & Lee Odden Share 3 Takeaways on Creative Content Marketing at SES New York
Mel White from ClickZ interviews Optimize author Lee Odden on the top three pieces of advice attendees took away from his SES New York presentation, Creative Content Marketing: Winning Hearts, Minds & Wallets. Odden also shared an example of a brand winning in its approach to content marketing, alongside another that makes him cringe.
Have you spotted Optimize in the wild? Share your sighting in the comments and it just may make the next edition of our virtual book tour!