Optimize Author Lee Odden’s Future of Content
Lee Odden recently addressed a sold out crowd at a Minnesota Interactive Marketing Association feature event to share his vision of the Future of Content. Odden “not only understands content, but he also has one of the most highly educated opinions of where it’s going,” said Content Scientists. Their excellent coverage of the event included the highlights and top takeaways for marketers from Odden’s presentation, as well a comprehensive list of trends content marketers should keep an eye on in the days and months to come.
Lee Odden: Get Better Results with Creative Content Marketing
Earlier this month, Optimize author Lee Odden appeared as the guest expert in a BrightTalk Academy webinar hosted by Dave Chaffey, of SmartInsights.com. In this presentation, Odden offers a practical framework for content creation, promotion and engagement. Also included in the webinar: participant surveys that may contain some surprising insights!
Actionable Marketing Expert: Lee Odden’s “Attract, Engage, Convert” Mantra a Gem Every Business Can Use
There were seven particularly notable B2B content marketing gems to come out of the recent Content2Conversion conference in New York, according to actionable marketing expert Heidi Cohen. In prefacing her list of the top takeaways from the event, she wrote, “Content marketing must be an integral part of your organization’s corporate strategy, allocated appropriate resources, both human and financial, because it creates strategic corporate assets that in turn help build your revenue stream.”
Companies must optimize their content marketing to more effectively attract, engage and convert buyers. Odden expanded on this mantra with a content marketing roadmap and six simple consideration for boosting the marketing performance of content in his solo presentation at Content2Conversion.
Search, Social & Content: The Holy Trinity in 2013
In reference to a recently published infographic depicting the content marketing landscape, Content Marketing Experience points out that the modern view of content marketing has become all the rage in 2013, though it really started booming in 2012 with Lee Odden’s book Optimize. “This focus is entirely understandable,” they wrote, in explaining the shift. “The growing attention for content marketing is coming from social media (both go hand-in-hand) and from post-Penguin search engine marketing requirements.”
Optimize Author Featured in “Great Quotes by Top Bloggers”
Top blogger Catherine Hughes recently shared a collection of the 50 greatest quotes by top bloggers, online marketers and influencers at 8WomenDream.com. Hughes wrote, “These are informational quotes for anyone trying to be a success online from some of the world’s most famous online entrepreneurs and authors of our time.”
The Lee Odden quote that most resonates with Hughes is this: “A blog is only as interesting as the interest shown in others.”
Eloqua Shares Actionable Marketing Tips from Content2Conversion Speakers
The Eloqua Blog recently shared their top tips from Content2Conversion in New York, with Lee Odden’s unique perspective on RIO making their list. “Return on Objective (ROO) is another way to think about ROI,” they quoted Odden as telling conference participants. “Think of your content initiatives as the building blocks to conversion. ROI doesn’t always materialize at the very moment of consuming content, so to progress buyers through the funnel, marketers have to leverage content to give them other places to go and actions to take with other content.”
Optimize Makes The List
Over a year after its release, Optimize by Lee Odden is still making frequent appearances on reading and recommendations lists like these:
- Top advertising and marketing books you should read this year – MarketingAllInclusive.com
- Our Bookshelf: Digital Marketing Resources – Senior Care Specialists
- Emerging content trends that will explode the number of viewers to your website – Julio Urrutia
- 10 Books to Increase Internet Sales – Presta E-Commerce
- Top 10 SEO and Social Media Books Around – Seven Boats Marketing
- 20 Books You Should Own If You’re Into SEO – Optimind Technology
- 5 of the Best Books on Inbound Marketing You Are Likely to Read – Stargazer Digital
Have you spotted Optimize in the wild? Share your sighting in the comments and it just may make the next edition of our virtual book tour!