Optimize Book Review By Mike Moran
Mike Moran, author of the acclaimed Internet marketing book, Do It Wrong Quickly, recently reviewed Optimize by Lee Odden. As an authoritative source for Internet marketing technology and news, Mike runs biznology.com. Moran hails Odden for his three objects in content marketing, SEO and social media marketing, calling them cutting-edge ideas that are practical to implement for any business.
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How To Optimize Your Content Marketing To Attract and Engage More Customers
Rebecca Olkowski, a participant in a recent online conference by Vocus, talks about what she learned. Lee Odden, author of Optimize, was one of the conference’s speakers. Olkowski writes about how she learned that while content is still important, SEO can be the biggest asset for targeted searching. Some highlights from Olkowski’s findings include mobile website optimization, sharing content through social media profiles and how to optimize shares with keywords.
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Keyword Research For Content Marketing
In a recent article by John G. Olson, Lee Odden’s Optimize is discussed. Olson, a self professed student of social media marketing, discusses how his methods of keyword research have changed since reading Optimize. Olsen also talks about how he learned a lot from the chapters that discuss buyer personas and how these personas integrate with keyword research for an optimized content marketing plan.
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4 Books On Social Media For Summer Reading
KDPaine & Partners recently wrote a blog post on 4 books they for excellent summer reading in the social media industry. Lee Odden’s Optimize made the list along with other books about the future of Internet marketing. Katie Paine is the owner of KDPaine & Partners, a research and consulting firm.
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Mel Carson: Former Evangelist at Microsoft Gets Optimized At SES San Francisco