“Optimize” for Customers Across the Buying Cycle
In a recent article published in BtoB Magazine Lee Odden takes a dive into the intersection of SEO, social media, and content marketing. In this post Lee shares some insight into his new book “Optimize” as well as the value an optimized and socialized marketing plan can provide. If you have an interest in attracting more customers and engaging them throughout the buying cycle this is an article you don’t want to miss.
Read the full article: Using Content Marketing for Leads-to-Sales Optimization
Finding Toilets In Paris Improves Your Online Marketing (WHAT!?!)
Don’t worry, there is a connection! This lively interview on lendio.com features “Optimize” author Lee Odden. This interview covers everything from the history of search marketing, key principles in his new book, to his favorite part about working for himself.
Listen to the Full Interview: How Finding Toilets in Paris Improves Your Online Marketing – Entrepreneur Addition #37 with Lee Odden
Terry Van Horne, Founder of SEOPros.org Talks “Optimize”
Terry will be the first to admit that he doesn’t red many books, but as an avid follower of TopRankBlog.com he snapped up Lee Odden’s new book “Optimize” as soon as it was available. Terry relates reading “Optimize” to sitting down with Lee and having a conversation about Internet marketing.
Read the full review: Optimize; Integrating SEO, Social Media and Content Marketing
Author & Marketer Geoff Livingston’s Take on “Optimize”
Geoff Livingston reminds online marketers that there is no avoiding the integration of content, search, and social media if you want a cohesive and effective Internet strategy. In his review of “Optimize” he notes that Lee Odden’s new book tackles the triple crown of online marketing, with a deft hand. He also provides praise for the book stating “Optimize does a great job of taking readers through the process of conducting research, choosing approaches, and encouraging familiar and new tactics alike to optimize just about every imaginable part of your online presence.”
Read the full review: Content, Search and Social: A Love Triangle
Optimize Event: Social Media Breakfast – Redwood Falls, MN
Lee Odden takes some time from his international and speaking tour to show some love to a local organization. Odden has signed on as a guest speaker for Social Media Breakfast in Redwood Falls, MN for June 1 2012. Every person that registers and attends will get a special bonus, a copy of his new book “Optimize”.
Digital Marketing Expert Rebecca Lieb Takes “Optimize” in Flight
“Optimize” Presentation Appears in Featured Section of Slideshare