Optimize Pulse: PRSA Optimize 360 Event, Interviews on Marketing Pilgrim & Social Media Examiner

In this edition of Optimize Pulse: the Public Relations Society of America announced an upcoming presentation by Lee Odden, Andy Beal from Marketing Pilgrim shares a Q&A interview with the Optimize author, Odden appears on Michael Stelzner’s Social Media Marketing Podcast, and Optimize fans share their love in tweets.

PRSA Announces Optimize 360: An Integrated Approach to Digital Marketing & PR

Public Relations Society of AmericaThe Public Relations Society of America has announced their upcoming webinar, Optimize 360: An Integrated Approach to Digital Marketing & PR presented by Optimize author Lee Odden. Participants will learn how a content-focused digital marketing and PR strategy can grow brand visibility and increase sales. The event takes place May 7th at 3pm EST, then on-demand beginning May 14th.

This presentation will present a model of attract, engage and convert to help organizations optimize the performance of their content focused digital marketing and public relations programs:

  • Understand the future trends in online marketing and public relations.
  • Identify three major problems with most content marketing and social media efforts.
  • Present a new model for social content success everyone can understand: attract, engage, convert.

To register, please visit the PRSA event page.

Optimize Author Lee Odden Interviewed by Andy Beal for Marketing Pilgrim

Andy Beal, one of the world’s top experts in online reputation management and the founder of Marketing Pilgrim, interviewed Optimize author Lee Odden prior to his speaking engagement at SES London this week. This Q&A style interview covered a range of online marketing topics, from Odden’s blogging strategy at TopRankBlog.com,to  the value of both on and offline PR in book marketing, to the best industry conferences to attend. On what he’s learned from authoring Optimize, Odden told Beal, “Overall, the promotions for Optimize helped me to see the value in long term strategy and investments in certain tactics that will not see payoff until further down the line. Even then, there is no guarantee they will pay off.  It was also a great exercise in multi-channel and integrated marketing combining multiple media, channels and online to offline and back promotions.”

What Marketers Need to Know About the Changing Search & Social Landscape: Social Media Examiner Interview

Search and Social: What Marketers Need to Know About the Changing LandscapeMichael Stelzner interviewed Lee Odden this week for an episode of his popular Social Media Marketing Podcast. In Search & Social: What Marketers Need to Know about the Changing Landscape, Stelzner and Odden discuss SEO and content marketing, with the factors that have contributed to Odden’s success in digital marketing. Facebook will progress towards having a more robust search engine, Odden says, and Facebook may well offer contextual advertising in the same way as Google. Marketers need to understand the customer journey and experience in order to capitalize on these upcoming changes in technology. For more tips and insights, see the full post and download the podcast from Social Media Examiner.

Go! Animate Q&A with Lee Odden on Killer Video Content Marketing

The team from Go! Animate, an animated video web app, interview Lee Odden on killer video content marketing techniques. “Businesses that understand how their customers discover, consume and engage with video content will be in a much better position to adjust their ability to create, promote and structure video consumption as their audience behaviors evolve,” Odden said in response to a question on the biggest challenges companies face in modern day video marketing. GoAnimate offered a helpful collection of takeaways in addition to the full Q&A interview; check it out!

Marketwire Webinar Features Optimize Author Lee Odden

MarketwireSocial communications firm Marketwire will host a webinar featuring TopRank Online Marketing CEO and Optimize author Lee Odden on February 21, 2013 at 1 pm EST. In Optimizing PR for a Content Marketing World, Odden will share with participants  tips and actionable takeaways for improving content-focused digital marketing and PR programs. He will also share his proven three-pronged model to help attendees leverage content to attract, engage and convert fans and prospects to loyal customers.

Heidi Cohen: Lee Odden’s is One of the Social Media Blogs We Love

Digital and direct marketing pro Heidi Cohen lists Lee Odden’s Online Marketing Blog in her recent “14 Social Media Blogs We Love (& Why You Should Too!)” blog post. Her reasons marketers should check out Oddden’s work are simple: “Lee Odden is a long time blogger who along with his team write a daily blog focused on search, social media and content. He’s a regular speaker at a variety of high profile conferences including Content Marketing World, SES and Social Media Marketing World. He’s also author of Optimize,” she wrote.

Watch.TV: Lee Odden on Video as Part of Your 2013 Content Mix

“If a picture is worth a thousand words, then a video must be worth millions. The ubiquity of Internet access and availability of video creation, consumption and sharing applications makes video the “go to” digital marketing medium for 2013 and beyond.” So says Lee Odden in this guest post at Watch.tv, a Verisign company. The social, mobile and search benefits inherent to video content can’t be ignored, he advises. See Odden’s 3 Reasons Why Video Must Be Part of Your Marketing Mix in 2013 on Watch.TV.

Optimize Tweets

Thank you to fans who have shared their love for – and thoughts on – Optimize on Twitter this week!


from @DiamondProf, endorsement in response to online marketing question

from @DiamondProf, endorsement in response to online marketing question


Have you spotted Optimize in the wild? Share your sighting in the comments and it just may make the next edition of our virtual book tour!