Social Media Explorer Says: OPTIMIZE!
In this article on Social Media Explorer, writer Andrea Cook discusses the need to reach customers through a variety of means including search, social, and mobile. Andrea compliments Lee Odden’s modern approach to marketing optimization which is essential to connect customers with brands throughout the different stages of the customer buying cycle, or journey.
Read the Full Article: Search. Social. Mobile. Optimized!
3 Success Principles For Total Online Optimization
Lee Odden was asked to participate in the “Executive Interview Series” hosted by Internet Marketer and consultant Jon Rognerud. This interview will give you a deeper look into why Lee wrote Optimize, the things that inspire him, and how he always has something new to write about.
Read the Full Article: Internet Marketing Expert Lee Odden Reveals 3 Success Principles For Total Online Optimization
Frank Strong of Vocus Shares 9 Take-A-Ways From Optimize
Lee Odden’s new book Optimize is about the ten plus years he has been blogging and the lessons and experience that can be gained from all of those years of Internet Marketing experience. Frank did a fantastic job of extracting what he thought were the best nuggets of information from Optimize. This is a review you shouldn’t miss.
Read the Full Article: Nine Take-A-Ways From Lee Odden’s Optimize
VIDEO: Lee Odden BlogWorld Interview
Looking to get started in social media? Look no further. This video interview from BlogWorld 2012 in New York City features author and consultant Lee Odden sharing expert advice on staying focused and having an impact.
Great resources for optimising for the customer journey. I really think this stuff is so important… I’m reading through all of these to get sharp 🙂