Optimize Pulse: MarketingProfs Interview, Vocus Conference, Social Media Examiner Review, ionSearch Conference Video

Inspiration In Content Marketing


MarketingProfs’ Matthew Grant interviewed Lee Odden about Optimize for the Marketing Smarts Podcast. Out of that interview, Matt synthesized a useful collection of tips on how to develop an approach to internet marketing that starts with goal setting, develops a hypothesis, implement, monitor progress and measure success, analyze data and revise, adaptation and holistic optimization.

Read the Full Article: “Five Tips for Developing an Adaptable Approach to Online Marketing

Lee Odden opened up day two of the Vocus Users Conference with a presentation on content marketing which included concepts from his new book Optimize.  According to this review his presentation contained insightful nuggets of marketing ideas supplemented with reasons why this approach works.

Read the Full Article: Vocus Users Conference day two: inspiration in content marketing

Book Review – Social Media Examiner: Use Social Media to Attract & Engage More Customers

What does optimization mean to you?  In this book interview on Social Media Examiner from by Patricia Redsicker sheds some light on what readers should expect, who this book is for, and what she considered to be the chapters she gained the most insight from.

Read the Full Article: How Social Content Attracts and Engages More Customers

Optimize & Socialize For More Customers

This video from the IonSearch conference in the UK covers Lee Odden’s session on exploring content throughout the buying cycle as well as suggested content types from each step.  Many of the key themes within this presentation are aligned with many of the core messages in his new book Optimize.

Watch the Whole Video: IonSearch 2012 Videos: Lee Odden – Optimize and Socialize for More Customers