Greetings “Optimize” fans! We are very thankful for the outpouring of support for Lee’s (@leeodden) new book over the past month. In this post I have included even more buzz and reviews that our readers were kind enough to share online. Happy reading and thanks for the support.
Mel Carson & Lee Odden Discuss the “Nuts & Bolts” of Internet Marketing
In a recent interview Mel Carson of Microsoft and author Lee Odden discuss the process of writing a book as well as, what has inspired him throughout his career. If you’re looking for a little more insight into the author of “Optimize” this is a post you don’t want to miss.
Read the full article: Book Interview: Optimize by Lee Odden from TopRankMarketing.com
Look What Else We Found From Mel Carson!
Anna Maria Virzi Calls Optimize – A Practical Guide to Content Marketing
Anna Maria Virzi’s, Executive Editor of ClickZ shares her review of “Optimize” as well as some insight into the new book, and why marketers must read this book. Anna highlights the importance of evolving your strategy, and working as a team to put together a customer centric marketing strategy your team can execute and measure effectively.
Read the full article: ‘Optimize’: A Practical Guide to Content Marketing
Brandividuals Love “Optimize” – Scott Monty of Ford Motor Company
Google Evangelist Avinash Kaushik Tweets About “Optimize”
Interview: Jay Baer & Lee Odden Talk “Optimize”
Jay Baer from Convince and Convert interviews Lee Odden about his new book “Optimize”, and why marketers should ABO. What does ABO mean? You’ll have to watch to find out.
