Optimize Pulse: Dell Social Predictions & Optimize Community

In this edition of Optimize Pulse: Optimize author Lee Odden shares social media recommendations and predictions in a new e-book from Dell; a blogger pens a letter of thanks following SES London; catch the highlights from Creative Content Marketing: Winning Hearts, Minds & Wallets.

Optimize Author Lee Odden Featured in Dell E-Book: Social Media Predictions for 2013

Odden appeared alongside a cast of digital marketing thought leaders in Dell’s latest e-book, Social Media Predictions for 2013. He shared his predictions for the fastest growing social networks in the coming year, social media behaviors that will (or need to) change, and his advice for brands looking to better connect with customers across social channels. When asked which social metric is underrated, Odden shared, “Revenue… the trick is connecting the dots. As much as it makes sense to measure KPIs that don’t directly represent value to the business until better monetary methods can be figured out, companies should not lose sight of monitoring and measuring the performance of their social media activity. Never settle for fans, friends and follower counts or comments or impressions. Strive for measuring impact, directly or indirectly, on business goals no matter how difficult it is.”

Optimize Featured at Content Marketing Experience

Blogger J.P. De Clerck at Content Marketing Experience published a letter of thanks to Lee Odden and other presenters at SES London, Europe’s largest digital marketing conference. De Clerck explains two major challenges companies experience in content marketing, both of which were discussed in Optimize, as he noted. Success in content marketing must be measured by the alignment of outcomes with marketing and customer-facing goals. The second challenge, he writes, is that content marketing itself is oft misunderstood and even misrepresented; that despite its clear origins, it is used as an umbrella term for all manner of online marketing activities. Content marketing is not about quantity, according to De Clerck, who adds, “I’m grateful that Lee Odden has been sharing that message in London as you can read in this blog post by Paul Rogers on friend Bas van den Beld his State of Search blog and as Lee has written it down in his book.”

Creative Content Marketing: Winning Hearts, Minds & Wallets Presented at SES London

Optimize author Lee Odden presented on Creative Content Marketing at SES London. The session was attended and live-blogged by British marketer Andy Betts, who captured the highlights including Odden’s explanation of how SEO has changed forever, content marketing myths, creative content sourcing ideas and the various types of content you need to know. Betts shared his summary of the presentation at Search Engine Watch. Odden is set to present his second edition of Creative Content Marketing at SES New York, where American and international brands will be featured as he unveils successes, opportunities, and a comprehensive roadmap for brands navigating the content marketing landscape.