On October 3rd, 2012 MarketingProfs will host their annual B2B Marketing Forum in Boston, MA. Attendees and speakers from all over the U.S. will be putting their best (B2B) marketing foot forward.
TopRank Online Marketing CEO Lee Odden (@leeodden) is kicking off day 2 with a Track Keynote titled “Integrating Content, Search & Social to Optimize the Funnel” which will combine tactical advice with first hand experience from an industry veteran.
If you’ve never been to Boston then you are in for a real treat! The B2B Marketing Forum is a mix of consultants and big brands, it’s sure to have a little something for everyone in attendance.
See TopRank at B2B Marketing Forum
Friday, October 5th, 2012
8:15am – 9:00am
Integrating Content, Search & Social to Optimize the Funnel
Speaker: Lee Odden
Content flows in every direction throughout a variety of platforms, formats, and devices. The mass adoption of the social and mobile Web has facilitated a revolution of information access, sharing, and publishing. Google handles over 11 billion queries a month. There are over 65,743,590 blog posts published each month. And, more video is uploaded to YouTube in that time than the three major US networks created in 60 years. Result? Competition for attention on search engines and the social Web is fierce.
In this environment, guiding customers through the sales cycle requires an integrated approach to content, optimization, and social media marketing. Join us for this lead generation and nurturing track keynote as SEO and social content expert Lee Odden discusses how to optimize the sales funnel to attract, engage, and inspire customers to buy.
- Three key principles of customer-centric content marketing
- A framework for an optimized and socialized content marketing program
- How to plan search and social content across the sales cycle
- Essential KPIs and business outcomes for social SEO and content marketing
MarketingProfs B2B Marketing Forum
October 3-5, 2012
Westin Copley Place
10 Huntington Avenue
Boston, MA 02116
Bonus: ebook – B2B Marketing Innovation…We Can Do It!
In order to make this years B2B Marketing Forum extra special, TopRank has partnered with MarketingProfs to create an ebook filled with innovative B2B marketing tips from the experts who will be speaking at the conference. Learn More about B2B Marketing Innovation and a chance to share your own marketing tip.
We look forward to seeing you at the upcoming B2B Marketing Forum.
Boston image provided by Shutterstock.