Speaking Event: SES Chicago – Content, Analytics, & Social Media for Business – #SESCHI

Chicago SkyscrapersOn November 13-15, 2012 Chicago will be buzzing with online marketing tips, tactics, and tools from SES Chicago.  The conference is quickly approaching and you can’t afford to miss out on the 3 days of education and practical application that SES Chicago has in store.

TopRank Online Marketing CEO Lee Odden (@leeodden)  will be speaking and/or moderating sessions at SES Chicago.  TopRank will also be sending Jolina Pettice, Alexis Hall, and Evan Prokop to provide TopRankBlog readers live coverage of the coference.

If you’d like a sneak peak into the exciting topics that the team at TopRank will be covering, take a glance below.

See TopRank at SES Chicago

Lee Odden

Lee Odden

Optimizing B2B Content Across the Sales Cycle
Solo Session
Wednesday, November 14th, 2012

With today’s fast moving search and social web, content flows in every direction throughout a variety of platforms, formats, and devices. The mass adoption of social platforms has brought about a revolution of B2B information access, sharing, and publishing. Now more than ever, guiding business customers on their journey through the sales cycle requires an integrated approach to content, optimization, and social media marketing. This session will help meet that challenge by providing:

  • A framework for sales funnel optimization for specific customer segments.
  • Case studies on developing content, optimization, promotion, and measurement for search and social media.
  • Practical examples for optimizing awareness, interest, consideration, purchase, retention, and advocacy.
  • Key performance indicators that lead to business outcomes with an integrated approach.


Integrated Marketing: What Does That Really Mean?
Panel Discussion
Thursday, November 15th, 2012

As the debate on what to call SEO continues, and much is made of the terms “content marketing” and “inbound marketing,” many in the industry cite integrated marketing as the answer. But what exactly does this mean? This leading panel of experts will discuss the meaning of the term and the merits of a fully fledged integrated marketing strategy. From case studies of high-profile brands, you’ll learn how to plan, create, execute, and measure cross-channel tactics for advanced digital marketing initiatives.


Sell Without Selling: The Real Secret to Content Marketing Success
Thursday, November 15th, 2012

A truly effective content marketing strategy centers around creating compelling content that gives people a reason to return to your site or engage with you in some way. The secret is to stop focusing on the ‘sale’. Selling online means taking every opportunity to bring potential customers closer to your brand in an engaged way. Great content can do this better than any banner ad or pushy sales collateral ever will. Changing the way you not only view content, but also how you create it, will help you increase conversions. Learn how to use great content to create multiple opportunities to potentially sell to your audience.

Event Details

SES Chicago
November 13-15, 2012

Hyatt Regency
151 E. Wacker Dr.
Chicago, IL 60601

Chicago image provided by Shutterstock.