February 2013 marks the 14th annual SES London. This 3 day conference is sure to deliver the best in digital marketing content on topics such as Content Marketing, Search Engine Optimization, Paid Advertising, Analytics, and SoLoMo.
It doesn’t matter if you’ve been attending SES for years or are a first time attendee, you are sure to find many innovative tips, tricks, and tactics that can be applied to your individual marketing strategies.
TopRank Online Marketing CEO Lee Odden (@leeodden) and author of Optimize will be giving a solo presentation titled “Creative Content Marketing – Winning Hearts, Minds and Wallets” which will take a best practice approach to content marketing and provide a framework for producing content efficiently and creatively. Lee will also be moderating two sessions titled “Content-Driven SEO on a Shoestring” and “Integrated Marketing: What Does That Really Mean?”
See TopRank at SES London
Creative Content Marketing – Winning Hearts, Minds and Wallets
Speaker: Lee Odden
Tuesday, February 19th, 2013
11:45am – 12:45pm
Investments in content marketing are on the rise, but few companies have fully realized what the best practices are for creating high quality content over a long period of time. Developing ideas for effective marketing can be a challenge and this session will help delegates to:
- Develop a framework for creative and efficient content creation
- Find resources and ideas where others cannot
- Leverage a mix of evergreen, repurposed, curated and co-created content for better marketing results
- Apply SEO and social media optimization principles to amplify content reach and engagement
For more information on how you can make content marketing part of your integrated marketing plan be sure to check out the overview for some of the content marketing centric chapters in Optimize.
- Attract, Engage, & Inspire: Building Your Content Plan
- Content Isn’t King, It’s the Kingdom: Creation & Curation
- If It Can Be Searched, It Can Be Optimized: Content Optimization
Content-Driven SEO on a Shoestring
Moderator: Lee Odden
Speakers: Simon Penson & Catherine Toole
Wednesday, February 20th, 2013
2:00pm – 3:00pm
Quality content is at the heart of any post-Panda SEO strategy. To develop quality content, you need a steady stream of ideas and executions that engage your audience and build search equity. But how can you create this when budgets and resources are being squeezed? This jam-packed session will include multiple case studies and statistics to teach you:
- How to plan and produce effective content marketing with limited budgets, resources, and expertise.
- Great tips and techniques to create high-quality, searchable content on an ongoing basis.
- Who in the market’s getting it right and how imitation can save you time and money.
Integrated Marketing: What Does That Really Mean?
Moderator: Lee Odden
Speakers: Loren Baker, Ammon Johns, Norm Johnston, Judith Lewis
Thursday, February 21th, 2013
10:30am – 11:30am
As the debate on what to call SEO continues, and much is made of the terms “content marketing” and “inbound marketing,” many in the industry cite integrated marketing as the answer. But what exactly does this mean? A leading panel of experts will discuss the meaning of the term and the merits of a fully fledged integrated marketing strategy. From case studies of high-profile brands, you’ll learn how to plan, create, execute, and measure cross-channel tactics for advanced digital marketing initiatives.
February 18-21, 2013
Queen Elizabeth II Conference Centre
London SW1P 3EE
We look forward to seeing you at the upcoming SES London cnference. Be sure to follow the conference buzz on Twitter under the hashtag: #SESLondon. If you’re interested in learning more about the specific sessions be sure to visit the agenda page on the meshmarketing website. TopRank CEO Lee Odden (@LeeOdden) will be interacting and and tweeting at the event. Also, be sure to check out @TopRank for those of you who do not already follow us.
Readers Bonus: Top UK Online Marketing Influencers & Bloggers of 2013
TopRank recently published our 3rd annual UK focused bloggers and influencers list. Thanks to nominations from past winners as well as help from our friends at Traackr we were able to create the Top 50 UK Online Marketing Influencers & Bloggers.
Read the full post here: Top UK Online Marketing Influencers & Bloggers in 2013
London image provided by Shutterstock.