Optimize Pulse: Speaking, Creating, Optimizing… Winning!

Things I Carry: Everyday Tools for Digital Success – Lee Odden from TopRank Online Marketing Thing I Carry began as a LinkedIn special feature, with influencers like Deepak Chopra and Richard Branson sharing the must-have items in their toolkits for success. Optimize author Lee Odden shares his own Things I Carry presentation, consisting entirely of […]

Optimize Author Lee Odden Will Present on Creative Content Marketing at #SESNY

Content has exploded in popularity and in quantity on the web, but is that all you need to succeed? Most companies are realizing that quality and creativity are necessary to stand out from the competition. But maintaining and sustaining quality, creative content over time is one of the top challenges for modern digital marketers. Luckily, Optimize […]

Optimize Pulse: Reviews, Book Signing, Speaking, Media, Top Digital Strategist

Welcome to the Optimize Pulse! Here we’ll share news and reviews on Optimize as it makes appearances around the web. Think of it as a virtual book tour, with stops at some of the greatest search, social and content marketing publications going. First up, Angela from UpCity named a blog post by Waxing Unlyrical’s Shonali Burke […]

Speaking Event: SES London Creative Content Marketing

February 2013 marks the 14th annual SES London.  This 3 day conference is sure to deliver the best in digital marketing content on topics such as Content Marketing, Search Engine Optimization, Paid Advertising, Analytics, and SoLoMo. It doesn’t matter if you’ve been attending SES for years or are a first time attendee, you are sure […]

Optimize Pulse: Small Business Book Awards, Huffington Post Reviews & Social PR Pro Recommends Optimize

In this edition of Optimize Pulse: Optimize is nominated for a Small Business Book Award, as Optimize and reviews appear in the Huffington Post and CanadaOne online publications. Also in recent Optimize news, Lee Odden’s book gets the thumbs up from participants in a PR Google Experts Hangout hosted by Tracky and Odden’s speaking engagement at […]

Speaking Event: SES Chicago – Content, Analytics, & Social Media for Business – #SESCHI

On November 13-15, 2012 Chicago will be buzzing with online marketing tips, tactics, and tools from SES Chicago.  The conference is quickly approaching and you can’t afford to miss out on the 3 days of education and practical application that SES Chicago has in store. TopRank Online Marketing CEO Lee Odden (@leeodden)  will be speaking […]

Optimize Pulse: Optimize Book Review By Mike Moran, Optimize Content Marketing, Keyword Research For Content Marketing, 4 Books on Social Media For Summer Reading

Optimize Book Review By Mike Moran Mike Moran, author of the acclaimed Internet marketing book, Do It Wrong Quickly, recently reviewed Optimize by Lee Odden. As an authoritative source for Internet marketing technology and news, Mike runs biznology.com. Moran hails Odden for his three objects in content marketing, SEO and social media marketing, calling them […]

Optimize Pulse: MarketingProfs Interview, Vocus Conference, Social Media Examiner Review, ionSearch Conference Video

Inspiration In Content Marketing MarketingProfs’ Matthew Grant interviewed Lee Odden about Optimize for the Marketing Smarts Podcast. Out of that interview, Matt synthesized a useful collection of tips on how to develop an approach to internet marketing that starts with goal setting, develops a hypothesis, implement, monitor progress and measure success, analyze data and revise, […]

Speaking Event: Vocus Users Conference Attracting & Engaging More Customers #OptimizeBook

June 8th marks the second of three public appearances TopRank Online Marketing CEO Lee Odden will be making in the month of June.  If you are interested in learning how online marketing and public relations have meshed together, and how content related to each industry is discovered, then this conference is a perfect fit for […]

Speaking Event: Social Media Breakfast in Redwood Falls Gets Optimized – #SMBRedwoodArea

I had a great start to the first day of June.  It included a road trip, donuts, coffee, and online marketing optimization.  This morning Optimize author Lee Odden and I made the trip to Redwood Falls, MN to speak with the marketing savvy people in the area. My Favorite Tweets: @sarahkuglin: I’m not sure if I’ll be […]