Optimize

Book by Lee Odden - How to Attract & Engage More Customers With Integrated SEO, Social Media & Content Marketing

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Speaking Event: #BWENY Features Optimize Track Keynote from Lee Odden

May 30, 2012 By Lee Odden

A holistic approach to online marketing involves a combination of SEO, social media, and content. When combined, these three concepts create a means for better attracting your targeted prospects, engaging your current customers, and inspiring your audience to share your marketing messages. TopRank CEO Lee Odden will be presenting a track keynote at the BlogWorld & […]

Filed Under: Speaking Events Tagged With: BlogWorld, Blogworld & New Media Expo, BlogWorld NY, lee odden, Optimize Book

Optimize Pulse: PRSA Interviews Lee Odden, Michael Brenner: Optimize a Must Read, Readers Share Twitter Love

May 23, 2012 By Lee Odden

Mark Waxma of PRSA Interviews Optimize Author Lee Odden Martin Waxman from PRSA recorded an interview with Optimize author Lee Odden at this years PRSA annual conference.  If you’re in Public Relations, Marketing, Customer Service, or Recruiting the advice Odden provides on the content marketing trilogy in this audio broadcast is a must listen. Listen […]

Filed Under: Optimize Book Tagged With: Joe Pulizzi, lee odden, Michael Brenner, Optimize Amazon, Optimize Barnes & Noble, Optimize Lee Odden, PRSA Interview

Optimize This! 5 Questions on Content Strategy with Lee Odden

May 18, 2012 By Lee Odden

Interview by Megan Leap of Online Marketing Institute: Content is king. And one of the industry’s leading pioneers in integrated content strategy is Lee Odden, CEO of TopRank Online Marketing and author of the new book, Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. I picked Lee’s brain on blogging, lead […]

Filed Under: Optimize Interviews Tagged With: interview, lee odden, optimize

Optimize Pulse: Econsultancy Gets the Scoop, “Optimize” Makes Top 4 Must Read List, Fan Photos & A Radio Interview

May 9, 2012 By Lee Odden

Heather Taylor Editorial Director of Econsultancy Gets the “Scoop” From Author Lee Odden In a recent interview with Econsultancy, Lee Odden shares that his new book “Optimize” was all about the right time, and the right moment.  He also shares that writing this book has forced him to organize his thoughts in a different way, […]

Filed Under: Optimize Book, Optimize Pulse Tagged With: #OptimizeBook, Adam Vincenzini, Barry Adams, Econsultancy, Heather Taylor, Jake Hird Econsultancy, lee odden, SEO Dojo Radio

Optimize Pulse: Mel Carson & Anna Maria Virzi talk Optimize, Scott Monty & Avinash Kaushik Show Some Twitter Love

May 2, 2012 By Lee Odden

Greetings “Optimize” fans! We are very thankful for the outpouring of support for Lee’s (@leeodden) new book over the past month.  In this post I have included even more buzz and reviews that our readers were kind enough to share online.  Happy reading and thanks for the support. Mel Carson & Lee Odden Discuss the […]

Filed Under: Optimize Book, Optimize Pulse Tagged With: Anna Maria Virzi, Avinash Kaushik, Jay Baer, lee odden, Mel Carson, optimize, Optimize Book, Scott Monty

Speaking Event: #FusionMex welcomes Optimize to Belgium

April 26, 2012 By Lee Odden

May’s Fusion Marketing Conference marks TopRank Online Marketing CEO Lee Odden’s second trip to Europe in less than one month!  The opportunity to offer Internet marketing insight internationally and nationally has widened our reach to meet with and educate a much broader audience. Lee has been to present two keynotes at this years conference.  If you’re […]

Filed Under: Optimize Book, Speaking Events Tagged With: #fusionmex, Fusion Marketing Conference, lee odden, Optimize Lee Odden

When Did Content, Social Media & SEO Become A Trend? Try 2008

April 24, 2012 By Lee Odden

I was looking at the videos of a few recent interviews about Optimize that I’ve done and came across this video shot in 2007 and posted in 2008 of me speaking (pre-goatee!) at a High Rankings workshop in Minneapolis. The topic of my presentation? “How to UnGoogle Your Search Engine Marketing”. The focus for the […]

Filed Under: Optimize Book, Speaking Events Tagged With: content marketing, lee odden, optimize, seo, social media

Speaking Event: #IonSearch welcomes Optimize to the UK

April 11, 2012 By Lee Odden

Located in the West Yorkshire Urban Area of the United Kingdom, Leeds is at the very  heart of the financial and cultural district.  Leeds will prove to be a great stop on Lee Odden’s international speaking tour. On April 18, 2012 Lee Odden the author of “Optimize” will be presenting a holistic approach to optimization […]

Filed Under: Optimize Book, Speaking Events Tagged With: Holistic approach to optimization, IonSearch, lee odden, Leeds UK

PPT: Convergence of SEO, Social Media & Content Marketing

February 9, 2012 By Lee Odden

At SES Accelerator in San Diego, I gave a presentation to a packed room as you can see. It was chock full of great advice and as a thank you to those who visit OptimizeBook.com and who attended the session, I’ve embedded the presentation below. So many marketers are focused on SEO tactics but the […]

Filed Under: Content Marketing, Optimize Book, Presentations, SEO, Social Media Tagged With: content marketing, convergence, lee odden, OMS12, online marketing summit, presentation, seo, social media marketing

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About Lee Odden

Lee Odden is the CEO of TopRank Online Marketing, a Minneapolis based digital marketing agency specializing in strategic internet marketing consulting, training and implementation services including: Content, Search, Email and Social Media Marketing. [Read More …]

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