A holistic approach to online marketing involves a combination of SEO, social media, and content. When combined, these three concepts create a means for better attracting your targeted prospects, engaging your current customers, and inspiring your audience to share your marketing messages. TopRank CEO Lee Odden will be presenting a track keynote at the BlogWorld & […]
Optimize Pulse: PRSA Interviews Lee Odden, Michael Brenner: Optimize a Must Read, Readers Share Twitter Love
Mark Waxma of PRSA Interviews Optimize Author Lee Odden Martin Waxman from PRSA recorded an interview with Optimize author Lee Odden at this years PRSA annual conference. If you’re in Public Relations, Marketing, Customer Service, or Recruiting the advice Odden provides on the content marketing trilogy in this audio broadcast is a must listen. Listen […]
Optimize This! 5 Questions on Content Strategy with Lee Odden
Interview by Megan Leap of Online Marketing Institute: Content is king. And one of the industry’s leading pioneers in integrated content strategy is Lee Odden, CEO of TopRank Online Marketing and author of the new book, Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. I picked Lee’s brain on blogging, lead […]
Optimize Pulse: Econsultancy Gets the Scoop, “Optimize” Makes Top 4 Must Read List, Fan Photos & A Radio Interview
Heather Taylor Editorial Director of Econsultancy Gets the “Scoop” From Author Lee Odden In a recent interview with Econsultancy, Lee Odden shares that his new book “Optimize” was all about the right time, and the right moment. He also shares that writing this book has forced him to organize his thoughts in a different way, […]
Optimize Pulse: Mel Carson & Anna Maria Virzi talk Optimize, Scott Monty & Avinash Kaushik Show Some Twitter Love
Greetings “Optimize” fans! We are very thankful for the outpouring of support for Lee’s (@leeodden) new book over the past month. In this post I have included even more buzz and reviews that our readers were kind enough to share online. Happy reading and thanks for the support. Mel Carson & Lee Odden Discuss the […]
Speaking Event: #FusionMex welcomes Optimize to Belgium
May’s Fusion Marketing Conference marks TopRank Online Marketing CEO Lee Odden’s second trip to Europe in less than one month! The opportunity to offer Internet marketing insight internationally and nationally has widened our reach to meet with and educate a much broader audience. Lee has been to present two keynotes at this years conference. If you’re […]
When Did Content, Social Media & SEO Become A Trend? Try 2008
I was looking at the videos of a few recent interviews about Optimize that I’ve done and came across this video shot in 2007 and posted in 2008 of me speaking (pre-goatee!) at a High Rankings workshop in Minneapolis. The topic of my presentation? “How to UnGoogle Your Search Engine Marketing”. The focus for the […]
Speaking Event: #IonSearch welcomes Optimize to the UK
Located in the West Yorkshire Urban Area of the United Kingdom, Leeds is at the very heart of the financial and cultural district. Leeds will prove to be a great stop on Lee Odden’s international speaking tour. On April 18, 2012 Lee Odden the author of “Optimize” will be presenting a holistic approach to optimization […]
PPT: Convergence of SEO, Social Media & Content Marketing
At SES Accelerator in San Diego, I gave a presentation to a packed room as you can see. It was chock full of great advice and as a thank you to those who visit OptimizeBook.com and who attended the session, I’ve embedded the presentation below. So many marketers are focused on SEO tactics but the […]