Optimize Pulse: Reviews, Book Signing, Speaking, Media, Top Digital Strategist

Welcome to the Optimize Pulse! Here we’ll share news and reviews on Optimize as it makes appearances around the web. Think of it as a virtual book tour, with stops at some of the greatest search, social and content marketing publications going. First up, Angela from UpCity named a blog post by Waxing Unlyrical’s Shonali Burke […]

Optimize Pulse: Small Business Book Awards, Huffington Post Reviews & Social PR Pro Recommends Optimize

In this edition of Optimize Pulse: Optimize is nominated for a Small Business Book Award, as Optimize and reviews appear in the Huffington Post and CanadaOne online publications. Also in recent Optimize news, Lee Odden’s book gets the thumbs up from participants in a PR Google Experts Hangout hosted by Tracky and Odden’s speaking engagement at […]

Speaking Event: MarketingProfs B2B Marketing Forum – Online Marketing Integration #mpb2b

On October 3rd, 2012 MarketingProfs will host their annual B2B Marketing Forum in Boston, MA.  Attendees and speakers from all over the U.S. will be putting their best (B2B) marketing foot forward. TopRank Online Marketing CEO Lee Odden (@leeodden) is kicking off day 2 with a Track Keynote titled “Integrating Content, Search & Social to Optimize the […]

Optimize Pulse: Optimize Book Review By Mike Moran, Optimize Content Marketing, Keyword Research For Content Marketing, 4 Books on Social Media For Summer Reading

Optimize Book Review By Mike Moran Mike Moran, author of the acclaimed Internet marketing book, Do It Wrong Quickly, recently reviewed Optimize by Lee Odden. As an authoritative source for Internet marketing technology and news, Mike runs biznology.com. Moran hails Odden for his three objects in content marketing, SEO and social media marketing, calling them […]

Optimize Pulse: MarketingProfs Interview, Vocus Conference, Social Media Examiner Review, ionSearch Conference Video

Inspiration In Content Marketing MarketingProfs’ Matthew Grant interviewed Lee Odden about Optimize for the Marketing Smarts Podcast. Out of that interview, Matt synthesized a useful collection of tips on how to develop an approach to internet marketing that starts with goal setting, develops a hypothesis, implement, monitor progress and measure success, analyze data and revise, […]

Speaking Event: Vocus Users Conference Attracting & Engaging More Customers #OptimizeBook

June 8th marks the second of three public appearances TopRank Online Marketing CEO Lee Odden will be making in the month of June.  If you are interested in learning how online marketing and public relations have meshed together, and how content related to each industry is discovered, then this conference is a perfect fit for […]

Speaking Event: #BWENY Features Optimize Track Keynote from Lee Odden

A holistic approach to online marketing involves a combination of SEO, social media, and content. When combined, these three concepts create a means for better attracting your targeted prospects, engaging your current customers, and inspiring your audience to share your marketing messages. TopRank CEO Lee Odden will be presenting a track keynote at the BlogWorld & […]

Optimize Pulse: Mel Carson & Anna Maria Virzi talk Optimize, Scott Monty & Avinash Kaushik Show Some Twitter Love

Greetings “Optimize” fans! We are very thankful for the outpouring of support for Lee’s (@leeodden) new book over the past month.  In this post I have included even more buzz and reviews that our readers were kind enough to share online.  Happy reading and thanks for the support. Mel Carson & Lee Odden Discuss the […]