Optimize

Book by Lee Odden - How to Attract & Engage More Customers With Integrated SEO, Social Media & Content Marketing

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An Optimized State of Mind

January 22, 2014 By Optimize Book

In light of Google’s recent removal of all organic driven keyword traffic, writing a book, entitled Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing, could seem prescient. The fact is smart marketers have known for a while now that in order to maximize results they need to […]

Filed Under: Optimize Book Tagged With: customer journey, optimize

Public Relations Pros Connect With Optimize

June 10, 2013 By Lee Odden

The Public Relations industry is in an incredible position at the intersection of social media, content and search as it evolves into more digital marketing responsibilities.  PR practitioners and agencies alike are actively seeking advice on enhancing their skill sets with these new tools.  At the PRSA International conference, it was a standing room only […]

Filed Under: Optimize Book, Optimize Interviews Tagged With: interview, optimize, PRSA international, Video

Optimize & Lee Odden Speaking Schedule in Q1 2013

January 10, 2013 By Lee Odden

Wow, what an amazing 9 months it has been. Optimize has been getting great feedback, reviews and people are buying the book. Companies are also reaching out after reading the book with requests for me to give presentations and workshops which is great too. Writing and marketing a book is like few other endeavors I’ve […]

Filed Under: Optimize Book, Speaking Events Tagged With: 2013, optimize, speaking events

#OptimizeBook Integrated Online Marketing Survey

July 17, 2012 By Lee Odden

Thank you to all who signed up to attend the Optimize Minneapolis Book Launch on July 25th at Aria at The Jeune Lune!  Congratulations on getting in, because registrations are sold out! We’re expecting an excellent event and are looking forward to meeting you. To help “optimize” your online marketing and communications, we would like […]

Filed Under: Optimize Book, Speaking Events Tagged With: integrated online marketing, optimize, survey

5 Steps to Business Blogging Success – Optimize at BlogWorld New York

June 15, 2012 By Lee Odden

Whether you’re blogging for marketing or creating other types of content to attract and engage customers, integrating search and social media optimization into the content development process will help companies realize results more quickly and in a meaningful way. I had the opportunity to give a new presentation on this topic at BlogWorld New York […]

Filed Under: Optimize Book, Presentations Tagged With: blogging, blogworld new york, content marketing, optimize, presentation

Optimize This! 5 Questions on Content Strategy with Lee Odden

May 18, 2012 By Lee Odden

Interview by Megan Leap of Online Marketing Institute: Content is king. And one of the industry’s leading pioneers in integrated content strategy is Lee Odden, CEO of TopRank Online Marketing and author of the new book, Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. I picked Lee’s brain on blogging, lead […]

Filed Under: Optimize Interviews Tagged With: interview, lee odden, optimize

Optimize Pulse: Mel Carson & Anna Maria Virzi talk Optimize, Scott Monty & Avinash Kaushik Show Some Twitter Love

May 2, 2012 By Lee Odden

Greetings “Optimize” fans! We are very thankful for the outpouring of support for Lee’s (@leeodden) new book over the past month.  In this post I have included even more buzz and reviews that our readers were kind enough to share online.  Happy reading and thanks for the support. Mel Carson & Lee Odden Discuss the […]

Filed Under: Optimize Book, Optimize Pulse Tagged With: Anna Maria Virzi, Avinash Kaushik, Jay Baer, lee odden, Mel Carson, optimize, Optimize Book, Scott Monty

When Did Content, Social Media & SEO Become A Trend? Try 2008

April 24, 2012 By Lee Odden

I was looking at the videos of a few recent interviews about Optimize that I’ve done and came across this video shot in 2007 and posted in 2008 of me speaking (pre-goatee!) at a High Rankings workshop in Minneapolis. The topic of my presentation? “How to UnGoogle Your Search Engine Marketing”. The focus for the […]

Filed Under: Optimize Book, Speaking Events Tagged With: content marketing, lee odden, optimize, seo, social media

Optimize Pulse: Andrea Fuller and Elmer Boutin Review Optimize, Photos From Optimize Fans

April 19, 2012 By Lee Odden

You’ve been sharing and we’ve been listening.  As we find snapshots and kudos for “Optimize” online we would like to recognize those that took the time to either write a review, or shoot a picture of their copy of the book. Optimize Mug Shot Hall of Fame If you would like to be featured on […]

Filed Under: Optimize Book, Optimize Pulse Tagged With: optimize, reviews

Speaking Event: MN AMA Gets Optimized!

April 1, 2012 By Lee Odden

This week the Minnesota American Marketing Association had a dose of “Optimize” with a presentation covering an optimized and socialized framework for content marketing. I added slides to support some of the opening stories in Optimize including the discussion I had with Maile Ohye about “optimizing” my speaking skills and another about sourcing NYC attraction […]

Filed Under: Optimize Book, Speaking Events Tagged With: MNAMA, optimize, presentation

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About Lee Odden

Lee Odden is the CEO of TopRank Online Marketing, a Minneapolis based digital marketing agency specializing in strategic internet marketing consulting, training and implementation services including: Content, Search, Email and Social Media Marketing. [Read More …]

What’s New on Optimize

  • Mari Smith Shares Her Secret Facebook Marketing Tips
  • Content Marketing Strategy – Alice in Wonderland Style
  • An Optimized State of Mind
  • Content Marketing eBook – 36 Tips from Rock Star Brands & Marketers
  • Public Relations Pros Connect With Optimize

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