Public Relations Pros Connect With Optimize

The Public Relations industry is in an incredible position at the intersection of social media, content and search as it evolves into more digital marketing responsibilities.  PR practitioners and agencies alike are actively seeking advice on enhancing their skill sets with these new tools.  At the PRSA International conference, it was a standing room only […]

#OptimizeBook Integrated Online Marketing Survey

Thank you to all who signed up to attend the Optimize Minneapolis Book Launch on July 25th at Aria at The Jeune Lune!  Congratulations on getting in, because registrations are sold out! We’re expecting an excellent event and are looking forward to meeting you. To help “optimize” your online marketing and communications, we would like […]

5 Steps to Business Blogging Success – Optimize at BlogWorld New York

Whether you’re blogging for marketing or creating other types of content to attract and engage customers, integrating search and social media optimization into the content development process will help companies realize results more quickly and in a meaningful way. I had the opportunity to give a new presentation on this topic at BlogWorld New York […]

Optimize This! 5 Questions on Content Strategy with Lee Odden

Interview by Megan Leap of Online Marketing Institute: Content is king. And one of the industry’s leading pioneers in integrated content strategy is Lee Odden, CEO of TopRank Online Marketing and author of the new book, Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. I picked Lee’s brain on blogging, lead […]

Optimize Pulse: Mel Carson & Anna Maria Virzi talk Optimize, Scott Monty & Avinash Kaushik Show Some Twitter Love

Greetings “Optimize” fans! We are very thankful for the outpouring of support for Lee’s (@leeodden) new book over the past month.  In this post I have included even more buzz and reviews that our readers were kind enough to share online.  Happy reading and thanks for the support. Mel Carson & Lee Odden Discuss the […]

When Did Content, Social Media & SEO Become A Trend? Try 2008

I was looking at the videos of a few recent interviews about Optimize that I’ve done and came across this video shot in 2007 and posted in 2008 of me speaking (pre-goatee!) at a High Rankings workshop in Minneapolis. The topic of my presentation? “How to UnGoogle Your Search Engine Marketing”. The focus for the […]

Speaking Event: MN AMA Gets Optimized!

This week the Minnesota American Marketing Association had a dose of “Optimize” with a presentation covering an optimized and socialized framework for content marketing. I added slides to support some of the opening stories in Optimize including the discussion I had with Maile Ohye about “optimizing” my speaking skills and another about sourcing NYC attraction […]

Webinar: Content Marketing Strategy & Optimization with Radian6

I had the pleasure of doing a webinar with David Alston of Radian6 – and we talked about a strategic and customer centric approach to content marketing strategy and optimization.  I’ve included the embedded presentation below fo those who would like another look. Webinar: Optimized Content Marketing Strategy View more presentations from TopRank Marketing […]