There are two workhorses in the optimize toolkit that are essential for effective online marketing. A keyword glossary template and an editorial plan template. Basic management of keywords keeps content marketing efforts on track with topics and keywords that matter to customers. They help manage the mapping of keywords to content so content assets don’t […]
Video Interview: Optimize Your Digital Marketing with Social Media – Charlotte Blank, General Motors
What role does social media play in helping your customers discover brand content, engage with it and share? How are you optimizing customer experiences so that your brand is top of mind when customers are ready to buy? These are key questions answered in a recent video interview that I shot with GM’s Manager of […]
Article: Optimized Content Marketing
Entering the content marketing space is not for the faint of heart. It can be a significant undertaking both in terms of resources and a change in the organization’s approach to marketing and sales. In order to take full advantage of the significant search visibility opportunities that are available with a content focused marketing effort, […]