Optimize

Book by Lee Odden - How to Attract & Engage More Customers With Integrated SEO, Social Media & Content Marketing

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Download: Optimize Templates for Keyword Glossary & Editorial Plan

February 15, 2012 By Lee Odden

There are two workhorses in the optimize toolkit that are essential for effective online marketing. A keyword glossary template and an editorial plan template. Basic management of keywords keeps content marketing efforts on track with topics and keywords that matter to customers. They help manage the mapping of keywords to content so content assets don’t […]

Filed Under: Content Marketing, Optimize Book, SEO Tagged With: content plan, download, editorial plan, keyword glossary, optimize, spreadsheet, template

Video Interview: Optimize Your Digital Marketing with Social Media – Charlotte Blank, General Motors

February 14, 2012 By Lee Odden

What role does social media play in helping your customers discover brand content, engage with it and share? How are you optimizing customer experiences so that your brand is top of mind when customers are ready to buy?  These are key questions answered in a recent video interview that I shot with GM’s Manager of […]

Filed Under: Optimize Book, Optimize Interviews, Social Media Tagged With: charlotte blank, digital marketing, general motors, gm, interview, optimize, social media marketing

Article: Optimized Content Marketing

October 27, 2011 By Lee Odden

Entering the content marketing space is not for the faint of heart. It can be a significant undertaking both in terms of resources and a change in the organization’s approach to marketing and sales. In order to take full advantage of the significant search visibility opportunities that are available with a content focused marketing effort, […]

Filed Under: Content Marketing, Optimize Book, SEO Tagged With: content marketing, content marketing strategy, optimize, search engine optimization, seo

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About Lee Odden

Lee Odden is the CEO of TopRank Online Marketing, a Minneapolis based digital marketing agency specializing in strategic internet marketing consulting, training and implementation services including: Content, Search, Email and Social Media Marketing. [Read More …]

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