New Presentation: The Future of Content

Last week I had the priveledge of giving a new presentation on the Future of Content for the Minnesota Interactive Marketing Association.  MIMA is the largest interactive marketing group in the country and for this presentation, over 300 people registered. During the presentation I answered 3 key questions: What is content (really)? How are content […]

5 Steps to Business Blogging Success – Optimize at BlogWorld New York

Whether you’re blogging for marketing or creating other types of content to attract and engage customers, integrating search and social media optimization into the content development process will help companies realize results more quickly and in a meaningful way. I had the opportunity to give a new presentation on this topic at BlogWorld New York […]

Speaking Event: MN AMA Gets Optimized!

This week the Minnesota American Marketing Association had a dose of “Optimize” with a presentation covering an optimized and socialized framework for content marketing. I added slides to support some of the opening stories in Optimize including the discussion I had with Maile Ohye about “optimizing” my speaking skills and another about sourcing NYC attraction […]

PPT: Convergence of SEO, Social Media & Content Marketing

At SES Accelerator in San Diego, I gave a presentation to a packed room as you can see. It was chock full of great advice and as a thank you to those who visit OptimizeBook.com and who attended the session, I’ve embedded the presentation below. So many marketers are focused on SEO tactics but the […]