Praise

Some Seriously Smart Folks Are Saying Great Things About Optimize!

“Lee Odden is one of the true thought leaders in an industry where you are not always sure who to trust. Well, you can trust this book to help take your online and content marketing to the next level.  Lee details both the strategy and the tactics to position your company as the true industry expert online.  Everyone has content, but not everyone knows how to optimize that content for success.  Lee shows you how in a way that makes sense for large or small brands alike.”
— Joe Pulizzi – Founder, Content Marketing Institute @juntajoe

“Content, search, and social are like the Three Musketeers of Marketing. Optimize shows you how in very specific, measurable ways—you can put them to work for your business.”
—Ann Handley, Chief Content Officer, MarketingProfs, and coauthor of Content Rules

“Optimize is a manifesto for how to think about your business and your life in today’s always on, always sharing world we live in, as well as a guide for putting practical social media and content marketing advice into action.”
— John Jantsch, author of Duct Tape Marketing and The Referral Engine

“Lee Odden has unparalleled insights that teach professionals not just the ‘why’ of a holistic digital approach, but actually ‘how’ to maximize the ROI and engagement value of their SEO, content, and social media campaigns. His deep expertise and the practical, easy-to-understand steps included in Optimize make it a must-read!”
— Melanie Mitchell, SVP, Search Marketing Strategy, Digitas

“Content marketing has been a hot subject recently, but what good is your content if no one can find it? Odden takes a methodical and thorough approach to this important aspect of content marketing. Whether you’re from an agency or a brand, you hold in your hands the playbook you’ll need to run an effective program.”
— Scott Monty, Global Digital & Multimedia Communications Manager, Ford Motor Company

“Optimize highlights a test, learn and scale philosophy – vital to winning customer’s attention given the ever changing landscape of the web.  Odden provides rich insight towards digital continual improvement; integrating SEO, social media and content strategy.”
— Amy Lamparske, Senior Digital Advisor, Walmart

“Lee’s no fly-by-night seo and social media “guru”, he’s the real deal. He’s always sought effective results and ROI for his clients, and always communicated his advice excellently through his blog and at conferences around the world. Now you hold that wisdom in your hands. Cherish it, adhere to it, and have fun implementing it!”
— Mel Carson, Digital Marketing Evangelist, Microsoft Advertising

“I’ve always been impressed by how Lee has walked the talk on this subject  - personally demonstrating, repeatedly, how SEO, social media and content marketing weave together. Any marketer would be wise to take advantage of his wisdom now shared in this well-structure book.”
— David Alston, CMO, Radian6 – a Salesforce.com company

“There’s a lot of ready, fire, aim happening in content marketing today. In Optimize, Lee Odden gives us important blueprints for sound, smart, strategic, and measured content programs. Required reading for any online marketer or communicator, Optimize includes tens of thousands of dollars worth of spot-on advice.”
— Jay Baer, co-author of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social

“If you want to be easily discovered by your ideal customers and prospects, then you need to study the principles clearly outlined in Lee Odden’s book Optimize. You’ll discover why social and search must coexist and precisely what your business needs to do about it.”
— Michael Stelzner, founder, Social Media Examiner and author of Launch

“Optimize offers business owners a cutting edge methodology to more effectively create and optimize content by using high value signals such as buy cycle, persona, interest and intent thereby increasing engagement and retention that is guaranteed to improve digital marketing performance and increase revenue.”
— Bill Hunt, CEO, Back Azimuth Consulting & Co-Author of Search Engine Marketing Inc.

“Blending the gears and guts of search with the passion and artistry of content is a brilliant move. If I were lazy, I could cheat and use Lee Odden’s book as my roadmap for this coming year’s business.”
Chris Brogan, President, Human Business Works, and New York Times bestselling co-author of Trust Agents

“Lee Odden understands better than just about anyone that content, social media, and SEO are all part of one continuum when it comes to effective online marketing.  Now with Optimize, he spells it all out for your, clear as a bell.  Read this book before your competition does.”
— Brian Clark, CEO, Copyblogger Media