Wow, what an amazing 9 months it has been. Optimize has been getting great feedback, reviews and people are buying the book. Companies are also reaching out after reading the book with requests for me to give presentations and workshops which is great too. Writing and marketing a book is like few other endeavors I’ve […]
Speaking Event: SES Chicago – Content, Analytics, & Social Media for Business – #SESCHI
On November 13-15, 2012 Chicago will be buzzing with online marketing tips, tactics, and tools from SES Chicago. The conference is quickly approaching and you can’t afford to miss out on the 3 days of education and practical application that SES Chicago has in store. TopRank Online Marketing CEO Lee Odden (@leeodden) will be speaking […]
Speaking Event: MarketingProfs B2B Marketing Forum – Online Marketing Integration #mpb2b
On October 3rd, 2012 MarketingProfs will host their annual B2B Marketing Forum in Boston, MA. Attendees and speakers from all over the U.S. will be putting their best (B2B) marketing foot forward. TopRank Online Marketing CEO Lee Odden (@leeodden) is kicking off day 2 with a Track Keynote titled “Integrating Content, Search & Social to Optimize the […]
Optimize Pulse: Optimize by Lee Odden Makes The Summer Reading List, Lee Odden Explains What Optimization Is, Optimized With SEO Training Dojo, Integrating SEO, Social and Content Marketing
Optimize by Lee Odden Makes The Summer Reading List Optimize by Lee Odden made another summer reading list, this time with Brian Solis. Solis, a renowned social media guru, has presented at social media conferences such as the iCommerce Summit in Amsterdam. Solis praises the ideas and the proven experience of Odden in his review […]
Optimize Pulse: Optimize Book Review By Mike Moran, Optimize Content Marketing, Keyword Research For Content Marketing, 4 Books on Social Media For Summer Reading
Optimize Book Review By Mike Moran Mike Moran, author of the acclaimed Internet marketing book, Do It Wrong Quickly, recently reviewed Optimize by Lee Odden. As an authoritative source for Internet marketing technology and news, Mike runs biznology.com. Moran hails Odden for his three objects in content marketing, SEO and social media marketing, calling them […]
Optimize Pulse: Interviews – Content Marketing is Here to Stay and Facts Tell, Stories Sell, Stacey Acevero of PRWeb and Vocus Loves Optimize, Video Interview
Openview Labs Interviews Author Lee Odden on Content Marketing Josh Zywien’s recent interview with Lee Odden sheds some light on content marketing and what some may consider shocking news. What is it? Content marketing is not a new concept, it’s been around for years! This interview also contains some insight for marketers looking to create […]
#OptimizeBook Integrated Online Marketing Survey
Thank you to all who signed up to attend the Optimize Minneapolis Book Launch on July 25th at Aria at The Jeune Lune! Congratulations on getting in, because registrations are sold out! We’re expecting an excellent event and are looking forward to meeting you. To help “optimize” your online marketing and communications, we would like […]
Optimize Pulse: Optimize For the Customer Journey, Total Online Optimization with Jon Rognerud, Frank Strong of Vocus Shares 9 Take-A-Ways
Social Media Explorer Says: OPTIMIZE! In this article on Social Media Explorer, writer Andrea Cook discusses the need to reach customers through a variety of means including search, social, and mobile. Andrea compliments Lee Odden’s modern approach to marketing optimization which is essential to connect customers with brands throughout the different stages of the customer […]
Optimize Pulse: MarketingProfs Interview, Vocus Conference, Social Media Examiner Review, ionSearch Conference Video
Inspiration In Content Marketing MarketingProfs’ Matthew Grant interviewed Lee Odden about Optimize for the Marketing Smarts Podcast. Out of that interview, Matt synthesized a useful collection of tips on how to develop an approach to internet marketing that starts with goal setting, develops a hypothesis, implement, monitor progress and measure success, analyze data and revise, […]
5 Steps to Business Blogging Success – Optimize at BlogWorld New York
Whether you’re blogging for marketing or creating other types of content to attract and engage customers, integrating search and social media optimization into the content development process will help companies realize results more quickly and in a meaningful way. I had the opportunity to give a new presentation on this topic at BlogWorld New York […]