June 8th marks the second of three public appearances TopRank Online Marketing CEO Lee Odden will be making in the month of June. If you are interested in learning how online marketing and public relations have meshed together, and how content related to each industry is discovered, then this conference is a perfect fit for […]
Speaking Event: Social Media Breakfast in Redwood Falls Gets Optimized – #SMBRedwoodArea
I had a great start to the first day of June. It included a road trip, donuts, coffee, and online marketing optimization. This morning Optimize author Lee Odden and I made the trip to Redwood Falls, MN to speak with the marketing savvy people in the area. My Favorite Tweets: @sarahkuglin: I’m not sure if I’ll be […]
Optimize Pulse: Entrepreneur Magazine Gets “Optimized”, Seth Price Talks Holistic SEO with Odden, SMB Redwood City Preps for Optimize
Entrepreneur Magazine Says to Look to Lee Odden for Increasing Online Visibility Ann Handley the Chief Content Officer of MarketingProfs recently wrote a column entitled “The talk of the town” for Entrepreneur Magazine. In her article Ann advises readers: “For a nuts-and-bolts look at increasing your site’s visibility, dig into the new book Optimize by Lee Odden, CEO […]
Optimize Pulse: PRSA Interviews Lee Odden, Michael Brenner: Optimize a Must Read, Readers Share Twitter Love
Mark Waxma of PRSA Interviews Optimize Author Lee Odden Martin Waxman from PRSA recorded an interview with Optimize author Lee Odden at this years PRSA annual conference. If you’re in Public Relations, Marketing, Customer Service, or Recruiting the advice Odden provides on the content marketing trilogy in this audio broadcast is a must listen. Listen […]
Optimize Pulse: BtoB Magazine Features Optimize, Social Media Breakfast Event, Optimize Makes Slideshare Featured List
“Optimize” for Customers Across the Buying Cycle In a recent article published in BtoB Magazine Lee Odden takes a dive into the intersection of SEO, social media, and content marketing. In this post Lee shares some insight into his new book “Optimize” as well as the value an optimized and socialized marketing plan can provide. […]
“Optimize” Available to Order Online and at Major Retailers
The wait is finally over. “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing” by Lee Odden is now available online at Barnes & Noble and Amazon as well as in stores. Books are shipping in the U.S. and UK. The overwhelming support and feedback we’ve already received […]
Optimize Pulse: Econsultancy Gets the Scoop, “Optimize” Makes Top 4 Must Read List, Fan Photos & A Radio Interview
Heather Taylor Editorial Director of Econsultancy Gets the “Scoop” From Author Lee Odden In a recent interview with Econsultancy, Lee Odden shares that his new book “Optimize” was all about the right time, and the right moment. He also shares that writing this book has forced him to organize his thoughts in a different way, […]
Optimize Pulse: Mel Carson & Anna Maria Virzi talk Optimize, Scott Monty & Avinash Kaushik Show Some Twitter Love
Greetings “Optimize” fans! We are very thankful for the outpouring of support for Lee’s (@leeodden) new book over the past month. In this post I have included even more buzz and reviews that our readers were kind enough to share online. Happy reading and thanks for the support. Mel Carson & Lee Odden Discuss the […]
Speaking Event: #FusionMex welcomes Optimize to Belgium
May’s Fusion Marketing Conference marks TopRank Online Marketing CEO Lee Odden’s second trip to Europe in less than one month! The opportunity to offer Internet marketing insight internationally and nationally has widened our reach to meet with and educate a much broader audience. Lee has been to present two keynotes at this years conference. If you’re […]
Optimize Pulse: Joe Pulizzi, Ann Handley, and Michael Brito “get” Optimize
In recent weeks we’ve seen so much positive buzz from our fans, followers, and fellow Internet marketersthat it’s been hard to keep up! Thank you again to everyone who has taken the time to share a review or a photo in support of “Optimize”. Kind Words From a Fellow Content Marketer This complementary (and well […]